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Marketing seminar a success

Douglas College Business Association welcomes advertising expert

By Naomi Ambrose, Contributor

ast week, the Douglas L College Business Association hosted Justin Nezich for an information session on the world of advertising.

“I’m interested in learning about marketing,” said Brandan Royer, a first-year marketing student who attended the marketing information session.

Royer, along with several students and faculty members from the Accounting, Business Management and Marketing Departments, came to listen to Nezich, the Chief Creative Officer at

Elliot + Rousseau—an advertising agency based in North Vancouver that has worked with brands such as Black and Decker, Shaw, and Wiretech.

During Nezich’s presentation, which was entitled “The Anatomy of Perception: The Story of an Adman and Advertising in a Modern World,” Nezich told the audience about his marketing journey while providing information about his company and a list of careers within the marketing industry.

Nezich answered over a dozen questions posed by the students and faculty members, such as the

average length for advertising campaigns, the amount of mathematics involved in marketing, salary ranges within the marketing sector, and the effectiveness of using social media as a form of advertising.

Although Nezich acknowledged the importance of using social media in today’s advertising world, he lamented “there’s so much focus on digital advertising, but we should still look at other media like the print media because people still read newspapers.”

When asked about her reasons for inviting Nezich, Samantha

Strikes across Canada

From BC to Halifax, workers are unhappy

Tyson, a second-year marketing student and the Marketing executive for the DCBA replied: “TWe] wanted to give marketers a general idea of what to expect after graduation and to learn about the types of advertising agencies.” Nezich echoed this emphasis on educating students, stating that “marketing is a business that many people don’t know about, like knowing how a product starts, so we need more professionals to come in and speak in these types of sessions.”

By Allie Davison, Staff Writer

for a number of labour unions

across Canada, with unions from BC to Halifax in talks of or in the midst of job action. Amongst the dissatisfied unions are the BC Teacher’s Federation, the Amalgamated Transit Union of Halifax, and Air Canada. The labour disputes are all different, but with a similar underlying theme: salaries reflecting the rising cost of living.

[« been a rocky few months

BC Teacher’s Federation

The BCTF has been trying to fight against new legislation since the New Year. Their goals include smaller class sizes and higher

salaries. Teachers took a three-day strike from March 5 to 7 before returning back to work. After the strike, the Teacher’s Federation took to the courts, but they emerged defeated on March 15.

With the passing of Bill 22, teachers across the province have lost the ability to strike. Called the “Education Improvement Act,” the new bill most notably eliminates class-size restrictions and removes limits to the number of special needs students per class.

BCIF president, Susan Lambert stated in a press release that “Bill 22 hurts students and attacks teachers’ rights. It will only make working and learning conditions worse.”

Amalgamated Transit Union of Halifax

Busses should be back in motion after a six-week long transit strike in Halifax. A five-year deal was finally struck between the union and the local government on March 13. The deal included a $4,000 signing bonus and a two per cent pay raise for all employees. The end of the strike comes as a relief to the thousands of citizens of Halifax who have been without buses or ferries since early February.

As a perk to the transit deprived people, the city is offering free rides on both buses and ferries till the end of the month.

Air Canada Before the workers of Air Canada

even had a chance to strike, the government was putting a stop to it. The International Association of Machinists and Aerospace Workers (TAMAW) delivered a strike notice to Air Canada on behalf of its members on March 8. Separately, the Air Canada Pilots Association and Air Canada were unable to reach an agreement regarding negations that aimed to bring stability to their customers—which led to Air Canada threatening to lock out their pilots on March 12.

The government stepped in and introduced new legislation preventing both unions from striking on March 12. At time of press, negotiations to reach terms agreeable to all parties were still in motion.