MAD HATTER PAGE 8

 

SITUATION (continued)

That Douglas College will attempt to
attract the area of greatest potential
growth...the part-time mature female
student.

That Douglas College's High School
liason lacks any clear direction, goals
or ability through presentation to at-
tract students.

WHAT STILL NEEDS TO BE DONE?

 

Selling Plan - Specifics of what needs
to be sold to the market. Advertising &
Publicity Plan - Breakdown of where
money will be spent.

Market Survey - Demographic segmentation

Finance Plan - How much do we have to
work with?

 

 

 

PUBLICITY COMMITTEE MEETING:
MINUTES - April 27, 1982

IN ATTENDANCE: Catherine Traer, Bob
Scott, Charles Parkinson, Beth Bosshard,
Tom Whalley, Julie Steele, Dorothy Jones,
Bill Bell, Pascale Best

1. RESPONSIBILITIES OF PUBLICITY
COMMITTEE:

 

A general discussion and further clari-
fication of the responsibilities already
on hand:

a) the role of representatives of the
Publicity Committee to act as scund-
ing boards for their division, ie.
available for discussion of any ideas
of publicity value. In turn the rep-
resentatives would present any ideas/
comments to the Publicity Committee
as a whole.

 

*

b) the need for representatives to pay
attention to minutes from other com-
mittee meetings as a means of "keep-
ing on top" of various proposals for
events of publicity value.

c) the need to make the College as a
whole aware of the role of the Pub-
licity Committee and its represent-
atives. This was agreed to be car-
ried out by publishing in the Mad
Hatter:

Cn The names of the members of the
Publicity Committee

(ii) The Terms of Reference/Respons-
ibilities of the Publicity Com-
mittee

(iii) The minutes of all Publicity Com-
mittee meetings

(iv) A rough outline of the Marketing
Strategy for the College as pro-
posed by the Publicity Committee.

2. ADDED RESPONSIBILITIES OF PUBLICITY
COMMITTEE: (Discussion of Gerry
DellaMattia & Jim Doerr's Memo to
Bill Day)

a) OCCUPANCY OF PERMANENT CAMPUS:
That the Publicity Committee is the
senior committee responsible for set-
ting guidelines for, overseeing and
co-ordinating all activities related
to the occupancy of the permanent
campus. The Committee recommended
that a request be put to senior man-
agement for clarification as to the
institutional policy regarding 'the
use of facilities' and 'space book-
ings' before it can establish any
guidelines regarding occupancy of the
permanent campus.

b) OUTREACH COMMITTEE:
That the Outreach Committee be a sub-
committee of and responsible to the
Publicity Committee.

c) OPENING CEREMONIES COMMITTEE:
The Publicity Committee recommends: