. Mola w thy oO MAD HATTER One of the pleasures of driving down Highway 499 through Delta to Surrey is the enjoyment of the rural scene presented by the farmlands along Boundary Bay with their coastal margin and mountain backdrop. I am therefore horrified at the in- sertion into this scene of a large and conspicuous poster on a farm roof advertising a White Rock appliance merchant. I have pointed out to the perpetrators of this sign that advertisement is a two-edged weapon. By drawing public attention to itself in such a manner this business is more likely to deter customers than attract them. Personally, I will make a point of not taking my custom to a merchant who thrusts himself upon my notice by means of what, in my opinion, is crass visual pollution, and I hope others who value the beauty of the Fraser Valley will react in the same manner. Barry Leach HOTEL IROQUOIS--FEE SCHEDULE SEE PRECEDING PAGE FOR DETAILS ESE STS ne .