issue 21 // volume 42 Indie fashion feature: Redbubble life & style // no. 17 > Giving back to the little guy. Brittney MacDonald Life and Style Editor | ave you ever bought something you absolutely adored, only to find that it went on sale so now everyone and their mom has the exact same garment you do? Though popular fashion is fun, it stops being so when you find you look like everyone else. Fashion is meant to bea very personal thing; it’s supposed to reflect your own sense of the world. That can be a tall order to place on the shoulders of something that is dictated so much by outside forces—availability, popular trends, price-point, etc. This is why independent fashion is so important. Often independent fashion isn’t under the same restrictions as brand-name fashion. The clothes themselves simply reflect the designer’s aesthetics, not necessarily what’s trending. But what do you get when you take the entire concept And now for something completely different... > A look at unconventional fashion statements at the Grammy Awards. Brittney MacDonald Life and Style Editor wards season is one of my favourite times of year. Not because I care about the awards themselves, but because I want to see the celebrities in their red carpet fashion, especially those who screwed up big time and came off looking like a train wreck. Unfortunately, the Grammy Awards, which aired on February 15, left me very little to complain about. As popular music expands its horizons, the aesthetic scene that surrounds the music industry grows exponentially. Gone are the days of the photogenic pop sensations, perfectly coifed and ready to thank God as they clutch their tiny gold trophy in perfectly manicured hands. Don’t get me wrong, they’re still around—it’s just now they have some company. Women and men of all different body shapes and style-inspirations have joined in on the fun, adding to this massive melting pot of fashion expression. All in all, it creates this really amazing, creative dynamic—showing people world-wide that you don’t have to be “perfect” to look it. Starting off, | want to point out Elle King, who was one of my favourite standouts of the of independent fashion, and make it even more under the thumb of the artists and creators of the world? Simple. You get Redbubble. Redbubble isn’t the brainchild of any one designer; instead, it’s an online marketplace that offers a variety of products that are print-on- demand. This means that artists will upload digital versions of their work, and the manufacturer will produce products with that image on it—anything from sweatshirts to fleece blankets. These various products can all be ordered from the website redbubble.com, and a portion of the profits will go to the artist whose image you chose. This allows for a huge variety of things to shop through. You can go by a particular artist you like, a fandom, a character, an art genre, a celebrity—the options are endless. And because it’s print-on-demand, it means that they will never be out of your size. I have purchased and seen night. As a curvy woman, she dressed for her shape by choosing a silhouette that accentuated her hour-glass figure and cinched her in at the waist without making her look like a sausage. What I like most about her dress was the fact it was very close to being over the top. We're talking feathers, beads, lace... it’s enough to make your head spin. The reason why it didn’t is because she maintained a cohesive colour story. Yes, there is a lot going on, but because the entire dress is black with only little hints of silver, the look doesn’t overwhelm her. She’s also a fairly tall woman, so she can carry a bigger look without being enveloped by it. Next, we're going to go to the complete opposite of the spectrum and take a look at Zendaya. Unlike King, Zendaya is extremely petite, and I find that she often wears gowns or separates with prints or textures that overwhelm her tiny frame. This showing, however, I was quite impressed by. She replaced her usual too-frilly look with a slick, androgynous suit that made her look extremely tall. The simplicity of the suit was off set with a high-fashion mullet, which many have criticized her for. I, on the other hand, thought the entire look was fantastic. It reminded me of an updated version of David Bowie’s look a lot of things from this website, and I can safely tell you that the quality never ceases to amaze me. Their t-shirts are amazingly soft, their tote-bags are both enormous and strong, and their mugs are totally dishwasher safe. I love this site, and have long since bookmarked it for when I need a quick gift idea for a friend. The only thing that kind of sucks is that because of the nature of how the products are made (basically it’s made to order), the shipping time does take a little longer. However, because of the quality standards I’m more than happy to wait— but you might want to keep this in mind if you’re ordering something for someone else. Pricewise everything varies depending on the artist, so you could be looking at a $20-50 shirt. The trick is to not allow yourself to get suckered into buying something at an inflated cost. in the early ‘80s, which was probably its intent. After all, the man was an icon—Gaga can't be the only one paying homage. Next up, we're going to look at avery unlikely source for fashion advice—Swedish heavy metal band Ghost. The band won Best Metal Performance for their song “Cirice,” and they showed up to the event looking slick as heck. Now I’ma big fan of heavy metal, but Ill be the first to admit that the artists that come out of this genre don’t often have the biggest appreciation for good tailoring. Proving that good style isn’t limited to Pharrell Williams, lead singer Papa Emeritus II] and four of his masked bandmates appeared in matching black military jackets that were perfectly tailored for each one of them. I’m serious, not a puckered seam in sight! Emeritus was a little more flamboyant, sporting his jacket open in the front and made out of a black satin, as opposed to his bandmates, who appeared to be wearing a more traditional fabric as well as perfectly coordinated gunmetal masks. The overall look was cohesive and actually pretty elegant. Nothing looks better on a man than a perfectly cut jacket—even if the rest of his appearance is slightly terrifying. £ ° 4 a 3 5 ° > & > © & 3 ¢ G N Image via redbubble.net Ghost via Hol lywoodreporter.com Elle King via indianexpress.com