MAD HATTER PAGE 6

 

 

MEMBERS (continued)

Catherine Traer
Charles Parkinson
Bob Scott

Julie Beaucaire

Applied Programs
Applied Programs
Academic Programs
Educational and
Student Services
Educational and
Student Services
Bill Day President

Gerry DellaMattia Dean, Educational
and Student Services

Julie Steele

Andy Wilson Registrar
Pascale Best Public Information
Office

OBSERVER MEMBERS :
Dorothy Jones Applied Programs
(Theatre)
Applied Programs
(Music)

Blair Fisher

 

 

TO ALL FACULTY & DEPARTMENT HEADS:

PROPOSED MARKETING PLAN
FOR DOUGLAS COLLEGE

 

The following is a rough outline of a
marketing plan for Douglas College as
proposed by the Publicity Committee.

As the Committee realizes that this plan
is of concern to all, it would appre-
ciate any feedback you may have. In
particular we are requesting that you
relate to the Committee your views on
what you believe to be of marketing im-
portance in your course(s) /orogram/ser-
vice; what you feel is its usefulness;
its goals; the situation as it relates
to your particular course(s) /program/
service etc.

Remember that this is only a rougia
draft, so any and all comments are wel-
come. Your views may be forwarded to
the Publicity Committee via Bill Bell
at the Winslow Site. Thanks in advance
for your co-operation.

 

MARKETING PLAN
WHAT WENT TO MARKET?

Unlike a soup or shoe company, Douglas
College does not have a "simple" product
to sell. The fact that is has anything
to sell might rankle many education
purists, who for the past 10 years have
felt it demeaning that an educational
institution would have to sell itself
at all. Granted, there was very little |
need to sell itself for the sake of re-
|
|

 

cruitment, as it had a ready market of
high school graduates.

Unfortunately, this narrow view of |
marketing has hurt Douglas College

as its image as a professional and high
quality institution has suffered through
the lack of projecting a defined identity
through a marketing strategy. Now, a de- |
clining enrollment in the high schools
and its corresponding adverse affect on
college enrollments sinks in, along with
a desire for community support in times
of restraint and the emergence of out-
reach programs, Douglas College needs

a marketing strategy or a Blueprint for
its Future.

The overriding objective of this diverse
and comprehensive institution was a diff-
icult one to formulate, yet the conclu-
sion is a very simple one...Douglas |
College must market its USEFULNESS to the |
community it serves. "Usefulness," it
has a broad definition, still, Douglas
College's many services, programs,
courses and desires do not allow for any
narrow marketing objective for the col-
lege as a whole.

USEFULNESS - or HOW ARE WE USEFUL?
- Provide employment skills

- Provide trained graduates for the
employment market

 

cont'd