life & style // no. 16 Hello bitches > Feminine power and social perception Brittney MacDonald Life & Style Editor [eee as a feminist, so I know that the idea of gender norms is a constant and persistent discussion, so much so that it has almost become background noise. | mean, the picture of the angry feminist ranting about problematic female stereotypes has become a trope unto itself. | assure you that this will be a little different—for one, I’m not going to bring up society forcing young women into being demure. Secondly, I’m not angry, just disappointed in society’s inability to recognize that our idea of feminine power is to remove the feminine. To start off with, I want to be clear that when I refer to masculine and feminine, I am in fact referring to social constructs of opposing binaries, and not referencing birth or biological sex/gender. Tam of the firm belief that we can choose how we identify and how we wish to be seen, and it is in that choice that we can either become masculine, feminine, or gender fluid. So really, the perception of power that I will be talking about is the perception for all who identify as female. Recently I watched a music video by CL and Iggy Azalea and I came to the realization that feminine power, more specifically the social perception of it, isa strange and mercurial thing. The problem Tam having is if we take a generalized model of an empowered female and remove the feminine aesthetic value (i.e. the fact that the subject looks female), then how do we disassociate that from male empowerment; and in that respect, does that disassociation need to occur? To make it the issue a little clearer, try to think of behaviour we classify as “empowering” for women—standing up for themselves, sexual freedom, being financially independent—then think of how these aspects of feminine power are expressed through the media. Women are portrayed as loud and aggressive, promiscuous yet in a way Beauty on a Budget: Covergirl Outlast that is self-determined and positive, and exploiting their wealth—much in the same way that urban culture portrays male power or dominance. Where I think the problem occurs is that this similar portrayal is too similar, because these “empowered” women are also often shown objectifying other women, either in a homoerotic way, or in a “me versus them” type of scenario. * The first way is the easier one to identify when it occurs, and it is because of that ease of identification that it can be perceived as harmless. The media's obsession with lesbianism, or rather the perception of lesbianism, is based in its appeal to heterosexual men—meaning that it actually has very little to do with homosexuality. Heterosexual men like to see attractive women make out, so therefore attractive women will make out to get the attention of men. It’s an annoying and frustrating concept that actual lesbians and bisexual women have to deal with; the idea that their sexuality is a ploy to gain masculine approval. This then fosters the “right man” belief—the idea that a lesbian isn’t an actual lesbian, that she just needs to meet the “right man” before going back on the train to Dicksville. The “me versus them” scenario is a little subtler, and it doesn’t attempt to make grand generalizations about feminine sexuality or play into the stereotype that all women are needy and attention-seeking. This is about the only positive thing about it. Creating a “me versus them’ type of situation is basically a way of eliminating yourself from a stereotype—so you are thereby theotherpress.ca C¢ I'm not angry, just disappointed...” claiming power by disassociating yourself from the powerless. In this case a woman will emphasize more traditionally “masculine” aspects of her personality— aggression, assumed authority, etc.—in her use of slang, body language, and basic behaviours to set herself apart from other women. In some cases, she may even actively invoke the image of the traditionally feminine figure as something she is working against by mentioning or creating a side-by-side comparison visually or vocally. To put it in very basic terms, she becomes a pseudo-male. This is most common in the workplace or in any area where a woman may find herself in a male-dominated environment. It’s easier to fit in than it is to stand out, so becoming “one of the boys” is generally Stay Fabulous 3-1n-1 Foundation > This all-in-one delivers on its promises Lauren Kelly Graphics Manager fter my bottle of too-expensive nd also too-dark-for-winter Estée Lauder Double Wear foundation ran out, I knew it was time to find something more affordable and lighter to get me through the next few seasons. I walked into Shoppers Drug Mart with a list of my needs: Full coverage, long-wear, and cheap. After some help from the cosmetician and some checking of online reviews, I decided on Covergirl’s Outlast Stay Fabulous 3-in-1 Foundation. I have to say, I’m pretty impressed with it. As a 3-in-1, the foundation promises to act as primer, foundation, and concealer, so I decided to test it without wearing a primer. After 12 hours of wear, | still had very little shine, and the foundation hadn't worn off at all. I will admit that it wasn’t a heavy activity day, but regardless of my activity levels I am usually quicker than most to become oily. The coverage was solid—I could still see some faint marks of acne scars, but any redness was gone, and my skin looked much more even. With a heavier hand in these problem areas, I’m sure that they would have disappeared. I only had one issue with it: Although the foundation, which I tried in Ivory, went on looking fairly warm-neutral and close to my neck colour, by the time I was in natural light an hour later my face looked significantly pinker than my neck. I’m not sure if it was due to oxidization, which a primer might have fixed, but I was disappointed to see that the colour was clearly not right for me. That’s always a risk with foundations, and is why buying ones you can sample beforehand or have the clerk test on your skin is the best way to go. The range of colours is decent, and the 14 available shades will cover most skin tones, including a few shades for people with darker skin. Just make sure to ask for consultation on the tone of the foundation, so you don't end up with something too warm or too cool. If it matched me better, this would easily be my new go-to foundation, and I couldn't recommend it more highly. In addition to what I discussed above, it also includes SPF 20 and it comes in a glass bottle complete with a pump, which is sorely missing on rivals such as Maybelline’s Fit Me line. You can buy it at Shoppers Drug Mart and London Drugs for about $12.99, and their frequent sales could see you getting it for even cheaper. At that price, this is a steal, and definitely worth a look the next time you hit the bottom of your foundation bottle. the simplest way to avoid conflict. Though this may work out for the individual, it doesn’t empower women as a whole, or validate the existence of feminine power in any way. Instead all it does is solidify the generalization of all women by creating outliers to emphasize the stereotype that most women are trying to work against. From my observations, it is clear that whether or not the disconnect between masculine and feminine power is important or not seems less problematic than the actual vision of “empowerment” as a whole. If becoming empowered means you must therefore become exclusionary or fraudulent, then it isn’t really empowerment, no matter what pop culture tells you. Fouirickation + ev! Wore broad spacirum SPF 0 805 Illustration by Cara Seccafien Image of product via Covergirl