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Marketing seminar a success

Douglas College Business Association welcomes advertising expert

By Naomi Ambrose, Contributor

ast week, the Douglas
L College Business Association
hosted Justin Nezich for an
information session on the world of
advertising.

“I’m interested in learning
about marketing,” said Brandan
Royer, a first-year marketing
student who attended the
marketing information session.

Royer, along with several
students and faculty members
from the Accounting, Business
Management and Marketing
Departments, came to listen to
Nezich, the Chief Creative Officer at

Elliot + Rousseau—an advertising
agency based in North Vancouver
that has worked with brands such
as Black and Decker, Shaw, and
Wiretech.

During Nezich’s presentation,
which was entitled “The Anatomy
of Perception: The Story of an
Adman and Advertising in a
Modern World,” Nezich told the
audience about his marketing
journey while providing
information about his company
and a list of careers within the
marketing industry.

Nezich answered over a dozen
questions posed by the students
and faculty members, such as the

average length for advertising
campaigns, the amount of
mathematics involved in marketing,
salary ranges within the marketing
sector, and the effectiveness of
using social media as a form of
advertising.

Although Nezich
acknowledged the importance
of using social media in today’s
advertising world, he lamented
“there’s so much focus on digital
advertising, but we should still
look at other media like the print
media because people still read
newspapers.”

When asked about her reasons
for inviting Nezich, Samantha

 

Strikes across Canada

From BC to Halifax, workers are unhappy

Tyson, a second-year marketing
student and the Marketing
executive for the DCBA replied:
“TWe] wanted to give marketers a
general idea of what to expect after
graduation and to learn about the
types of advertising agencies.”
Nezich echoed this emphasis
on educating students, stating
that “marketing is a business that
many people don’t know about,
like knowing how a product starts,
so we need more professionals to
come in and speak in these types of
sessions.”

 

By Allie Davison, Staff Writer

for a number of labour unions

across Canada, with unions
from BC to Halifax in talks of
or in the midst of job action.
Amongst the dissatisfied unions
are the BC Teacher’s Federation,
the Amalgamated Transit Union
of Halifax, and Air Canada. The
labour disputes are all different, but
with a similar underlying theme:
salaries reflecting the rising cost of
living.

[« been a rocky few months

BC Teacher’s Federation

The BCTF has been trying to fight
against new legislation since the
New Year. Their goals include
smaller class sizes and higher

salaries. Teachers took a three-day
strike from March 5 to 7 before
returning back to work. After the
strike, the Teacher’s Federation
took to the courts, but they emerged
defeated on March 15.

With the passing of Bill 22,
teachers across the province have
lost the ability to strike. Called the
“Education Improvement Act,” the
new bill most notably eliminates
class-size restrictions and removes
limits to the number of special
needs students per class.

BCIF president, Susan Lambert
stated in a press release that “Bill 22
hurts students and attacks teachers’
rights. It will only make working
and learning conditions worse.”

Amalgamated Transit Union of
Halifax

Busses should be back in motion
after a six-week long transit strike
in Halifax. A five-year deal was
finally struck between the union
and the local government on March
13. The deal included a $4,000
signing bonus and a two per cent
pay raise for all employees. The
end of the strike comes as a relief to
the thousands of citizens of Halifax
who have been without buses or
ferries since early February.

As a perk to the transit
deprived people, the city is offering
free rides on both buses and ferries
till the end of the month.

Air Canada
Before the workers of Air Canada

even had a chance to strike, the
government was putting a stop to
it. The International Association of
Machinists and Aerospace Workers
(TAMAW) delivered a strike notice
to Air Canada on behalf of its
members on March 8. Separately,
the Air Canada Pilots Association
and Air Canada were unable to
reach an agreement regarding
negations that aimed to bring
stability to their customers—which
led to Air Canada threatening to
lock out their pilots on March 12.

The government stepped in
and introduced new legislation
preventing both unions from
striking on March 12. At time of
press, negotiations to reach terms
agreeable to all parties were still in
motion.