East Vancouver’s bad reputation is no more By Maria Asselin-Roy, Staff Reporter ast Vancouver has had a bad Heemetos for as long as most Vancouverites can remember. Typically, people are given the message to stay away from East Van after sunset for their own safety. However, the tables are turning. It seems that people from Kitsilano and West Vancouver are moving to the east end of Main Street. Ironically, Main Street seems to have become Vancouver’s “main street” in terms of trendy shops and hip restaurants. According to the public, Main Street is turning into a bigger and better Commercial Drive. Commercial is known for it’s interesting stores and eateries, and now that Main Street is coming back alive we are seeing flashbacks of what Main and Hastings used to be like. This year, the East Van Culture Crawl has been quite popular for attracting visitors. This is an event where many artists open their studios to the public and sell their work, many artworks featuring the East Van cross which has become the area’s icon. Many locals now say that “East Van is the cultural heart of Vancouver.” Ken Lum, who created the East Van Cross, says that “East Van was always the cultural heart of the city; it was never a case of ‘becoming’ the cultural heart.” Lum also says that it is East Vancouver’s working-class culture that defines Vancouver’s spirit and soul. Because about forty percent of Vancouver residents are from another country, Vancouver is one of the most diverse and multicultural cities in Canada. Lum says that “this produces all of these hybrids and cultures that can’t really be found anywhere else. East Van is arguably the epicentre for this.” The different ethnicities and cultural influences are what makes Vancouver (and especially East Van) a very interesting and happening place. With the continued growth of East Vancouver, surely it will once again be known as the epicentre for all that is hip and trendy. we What’s the deal with Groupon? By Jessica Hewitt roupon, which combines “group” and “coupon,” works on the idea of collective buying power. If a certain, predetermined number of people sign up for the offer, then it becomes available to everyone. If not, there is no deal. There is no cost to sign up for the site and subscribers get a daily email offering them products and services in their city. Groupon offers small merchants the chance to market their business by creating a sudden buzz, for a fee much lower than traditional advertising. However, Groupon isn’t without its problems. This sudden buzz could mean that the business cannot accommodate its clientele. This results in poor customer satisfaction and often not enough product available for customers. The daily deal website Groupon, offers more than just discounted hair cuts, spa days and restaurant deals. It is also one of the fastest growing companies, giving Facebook mogul Mark Zuckerberg, a run for Get the Daily Deal for: | Vancouver . GROUPON Organic ($90 Value) : Valve Discount You Save C$90 «550% CS$45 “F Buy it for a friend! 7. a & 4h 10m 25s Limited quantity available of The dealis on! Tipped at 3:02AM with 100 bought | Expires in 1 year with other of $45 for a One-Hour Swedish or Hot Stone Massage at Bioéthique Certified The Fine Print : Limit per person, may buy 2 additional as gifts. Reservation required; subject to availability. 48-hour canceliation notice or Groupon is forfeited. Do not apply perfume prior to appointment. Tax and gratuity not included. Not valid See the rules that apply to all deals. his money. According to Forbes Magazine, Groupon is on track to -be the fastest company to make $1 billion in profits. Groupon creator Andrew Mason, a music graduate from Northwestern University and now multi-millionaire — CEO never imagined his career would be so tech heavy. Mason, 29, never thought of himself as an entrepreneur. Instead, he admits, “T just like to build things and do things.” Chicagomag.com calls the site an “Internet business that has partnered social networking with bargain hunting” a revolutionary idea that has attracted the eye of Google. As of December 13, 2010, Groupon declined Googles rumoured 5.3 billion dollar offer. Although it cannot be confirmed, it is rumoured that Mason’s entrepreneurial spirit kept him from the sale. Groupon insider Ron Conway says “What we’ve done so far at Groupon is just the beginning” and was not surprised by Mason’s decision to hold on to his company. - Deals By Email + BIOETHIQUE Highlights « Organic spa products « Two types of massage » Open four days a week