Blood is the vital factor, our body cannot survive without it. In an adult body approximately 12 litres of blood are continually being miles of blood vessels. A vast network of carrying vessels penetrate to | ev ner of the body. The healthy body is a network of perfect communication. When some- thing happens to upset our healthy normal life pattern and we must face a major medical crisis, we cannot carry the burden alone. Unable to help ourselves we must then depend on unknown friends for support. We may never know our supporters but they are there in great numbers to help us back to health, indeed life itself. The medical team, hospital staff, etc. anda very important part of our life support team is the anonymous, compas- sionate blood donor. Accidents happen without warning and illness needs no invitation. Some patients require numerous blood transfusions. Accident victims may to survive. Not long ago a young man -was the victim of a car accident, he needed over 150 units of blood. A litre of blood is referred to as one unit. A burn victim received over 200 units of blood. Both are now well and back to a _ The summer blood donor is a rare bird. the joy of living thanks to an excellent medical team and hundreds of blood donors. In British.Columbia the Red Cross must collect 650 units of blood per working day. Each unit goes through 12 to 15 different tests and then is | broken down into its component parts. One donation of blood goes a long way _ to help many people. "pumped by the heart through 60,000 - -need a hundred or more units of blood - TheOther Press _ Canada’s Volunteer Blood Program is the envy of many other countries, it is second to none in the world today. The success of your Red Cross blood program is due to a multitude of energetic volunteers. They donate time, space for clinics, promotion, advertising, food and beverages, work on the clinic floor and telephone donors. Every donor is a volunteer and 133,000 blood donors are needed in 1984. Patients receive blood free of charge in Canada and the Red Cross Society maintains the safety factor by using a closed sterile system for each donor. Safety for the donor and the recipient. 1. If you have not had a substantial meal please have something to eat before you come to the clinic. 2. On your arrival at the donor clinic we ask you to read a questionaire. Please read it from start to finish, your co-operation will be appreciated. 3. The actual donation takes from four to ten minutes. After that there is a ten minute rest period and then a food and beverage break. You leave the clinic feeling great but you don’t know why? We know why, you have just given the most precious gift to several others in need, ag have given a part of yourself. 4. In about six weeks you will receive a donor card in the mail with your blood type and group. Keep it in your wallet you may find yourself back -giving another donation in 90 days. 5. This vital blood program started in 1947. Many long-time donors can no longer give because of age (65 years) medical or other reasons. Some have given over 150 donations over the years. 6. We depend on the youth of our great |” country to fill the void left by the loss of our long-time donors, who have kept the blood bank secure for many years. It is your turn now - see you at the BLOOD DONOR CLINIC BETWEEN 10:00 - 3:00 IN THE THEATRE LOBBY. Have a look at the display and pick up some interesting literature at the Red Cross Booth during your registration at Douglas College. A Litre for Life Rock videos rage They’re inescapable if you own a television or patronize drinking estab- lishments. Every day millions of people between the ages of 14-39, tune in fanatically. They are everywhere, and what we’re seeing may only be the beginning. The ‘‘they’’ are rock videos, a rful communication medium that has brought rapid and _ significant changes to the social activities of young adults. The virulence with which they have struck has many social scientists intrigued and some parents a little worried. The sudden focus on videos has also prompted: communication experts to seek answers to questions about their possible social effects: Why have they attracted a following of such mag- nitude? What effect could some of the videos, with their bizarre content and visuals, have on viewers? What will be the repercussions on the music indus- try? And how does this new visual component affect our perceptions of music? : One of the people interested in the video phenomenon is Dr. Martin Laba, a communication professor at Simon Fraser University and a specialist in pop culture. He views the current video mania as a clever marriage of technology and marketing keyed to a © consumer sector which was ripe for a. new dimension in music. Laba doesn’t find the popularity of videos particularly surprising. ‘There is an entire generation of people who were raised on television; it’s a familiar medium that young people know how to interpret and the videos add an entirely dramatic dimension to music.” This ‘dramatic new dimension’’, however, is viewed differently by some who would be more likely to term it “wierd and shocking.’’ Apparently page 15 there are conservative groups in the US that are suggesting videos amount to an attempt to indoctrinate North America’s young people into an un- savory cult. Laba sees such reactions as extreme. “| can understand parents and certain interest groups, particularly feminists, being concerned about the possible effects on children, and on audiences in the market segment in general. But the issue extends far beyond rock videos to many other media-based forms of popular culture through which sex and violence have become winning commercial formulas. Those offensive videos, which are relatively few in the multitude of videos on the broadcast airwaves, are no more violent or sex-orientated than many of the movies that young people flock to see at movie theatres or watch on prime-time television. Laba points out that research into violence and the media demonstrates that watching a violent act on TV, in films, or in rock videos is unlikely to spur viewers to charge out and emulate what they’ve seen, unless the viewer is pathological to begin with. “In my view the effects of rock videos, and indeed many other types of televised productions, involves an entirely more complex and covert process. In this regard, violence against women is one of the most glaring problems, but by no means characterizes all, or even most rock video content. At present there are diverse messages from a great number of communication media influencing us, and if the matter is to be addressed at all, we should look at the entire spectrum of these media messages.’ Laba says only time will tell whether the video rage will intensify or lessen, but he is convinced video is now a permanent part of music. partment is the largest and perhaps | best staffed program available in this | college. It has the largest college | The Douglas College Nursing De- by ROGER BOLEN | he number of instructors to students than the rest of the college. “Presently there is a shortage of nurses,’’ says Mary Fewster, director of the nursing program. ‘‘Look in the newspaper and you’Il see a lot of ads.’’ | The nursing program is very comp- | rehensive and extremely tough, both financially and in course studies. There is no grade. |_“‘It’s pass or fail.’’ says Fewster, ‘‘A oe which is proportionately less Nursing Program Healthy good many of our courses are mastery. Some of the students will make the deans honor list in other studies.’’ Mary Fewster presently holds her masters degree and can sympathize with the social and economic strains on the people in the programs. “It’s a financial strain.’’ Fewster admits, ‘‘They have to travel to hospitals for their field practice and the studies are so intense that they really don’t have time to work.’’ Books, unitorms and shoes cost a substantial $300 to $500 dollars a year and a student needs at least $10,000 a year to live and train. “We're upgrading continuously,’’ says Fewster, ‘Recently we’ve added a six week course in advanced studies.’’ The people that graduate from such a course will be looking after patients with multiple medical problems who are acutely ill, Fewster said. Fewster is confident that the quality of education is very good and that the students that graduate are very efficient in their duties and respon- sibilities. “Our students have always done better on the R.N. exam, we’ve always had a higher percentage of our students passing,‘’ she says. Left to right - Laurene Issac, Merlita Cejalvo and Leanne Noskin. Male nursing, though not as preva- jent, is just as adept. ““We expect the same qualities and — standards that we do from the women. | think they do especially well in pediatrics. Male nurses work in all areas. In obstetrics and psychiatry also,’’ says Fewster. “I’m sure its overwhelming for them at first,’’ says Fewster, ‘’But they adapt quickly. For some it doesn’t bother them at all.”’