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MAD HATTER PAGE 6

 

 

c) Speakers Bureau (Cont.)

- Bill Day suggested the use of a
standard feedback/evaluation form, i.e.
was speaker good, bad, clear, informa-
tive, etc.

- Bill Day also suggested that the
C P & S planners be checked for any
examples they may have of evaluation
forms.

- It was also suggested that the
speakers bureau brochure include the
speakers credentials and a precis of
general information about the speaker.

d) College Magazine
It was suggested that approval

from administration and the College
board be sought regarding the plans

of the PIO for having paid advertising
in tie Douglas College fall credit/
non-credit magazine.

It was agreed that the PIO was to
go ahead with implementing such plans
while awaiting the Board's and
Administration's approval, and that a
policy regarding such advertising
should be drafted.

Bill Day suggested that the PIO
should speak with Terry Leonard and
Sooz EKlinkhammer regarding names of
suppliers who might be interested in
advertising in the College magazine.

e) Business Men's Letter

Bill Day expressed the need to
mention, in the letter, what it is
that Douglas College does/offers.
(i.e. academic, occupational, and
community education.)

 

Approximately 4,000 copies of
the letter will be delivered, and
with typesetting, the length of the
letter should fit on one page. Bill
Day volunteered his personal signature
for letters of this nature.

It was suggested that perhaps his
signature should be reserved for let-

 

 

ters requiring more impact.

Individually addressed letters
will only be sent to those businesses
which look as if they might have
good potential to advertise, and to
those businesses with whom we have
dealt with in the past.

A title to the letter, instead of
using Dear Businessmen, was suggested.

£) College Poster
The poster should be for long term

image purposes, hence the need to in-
volve all divisions.

Andy Wilson would like to see
poster used as a document for liaison
purposes.

One side should be general inform-
ation, the other side short, concise
and image related.

g) Agressive Advertising
Bill Bell presented an example of

a proposed ad of a more "agressive"
nature. It was suggested that the ad
be tested before running it to any
Major extent. Julie Steele requested
that Financial Aid Dept. and Admissions
be made aware of when the ad was to run,
in advance of its placement.

h) Bus Billboard

The billboard will consist of the
"blueprint for your future" theme,
mention of districts served by the
college, the new phone number (also
that of Maple Ridge), the Douglas
College logo.

i) Tours of Permanent Campus

i) Media Tour - no discussion
(This is being handled by PIO office.)

ii) Anne Raffle suggested that a
tour for educators (i.e. from high
schools, etc. within the region) be
looked into, originating from the
Educational and Student Services
Divisions.