Never before has Dr. Herzberg (or anyone else) attempted a program that cut so deeply to the roots of today’s work problems. SIX YEARS AGO, Dr. Herzberg asked the questions that changed world thinking about worker motivation and productivity. TODAY he answers those questions and im- plements the answers . . . Why does productivity lag while worker benefits escalate? Why do we continue to pay out more money for less work? What happened to success? Why do the factors that ‘’made” the company now threaten to undo it? What went wrong with scientific management? Why have all the known motivational techniques failed? Who killed the work ethic? Currently University Distinguished Professor Management at the University of Utah, Pro- fessor Frederick Herzberg has served as the Douglas MacGregor Distinguished Professor Industrial Psychology at Case-Western Resérve University. He is a consultant to major indus- trial, educational, and government organiza- tions. He is also a contributing editor of Industry Week Magazine. He has given sem- inars in the past few years in many countries of the World. Dr. Herzberg was the recipient of a Fulbright Research Fellowship and received the Cattell Research Award from the American Psychological Association. SEMINAR, OUTLINE Social and Psycholigical Changes in Society that are Forcing Management to change from Management by Movement to Man- agement by Motivation. 2. Motivation - Hygiene Theory 3. Motivational Types 4. The Management of Hygiene: or, “How Do You Treat Employees Well?”’ 5. The Management of Motivators: or, ‘How Do You Use Employees Well?’ 6. Types of Job Enrichment 7. The Ingredients of a Good Job NOTE PADS WILL BE PROVIDED Thursday, May 22nd, 1975 9:00 a.m. - 4:00 p.m. SEA ISLAND BALLROOM VANCOUVER AIRPORT HYATT HOUSE 350 Airport Road, Richmond, B. C. Sponsored by: THE REGISTERED PSYCHIATRIC NURSES ASSOCIATION OF BRITISH COLUMBIA 7790 Edmonds Street, Burnaby, B. C. V3N 1B8 Phone 524-1396 HERZBERG a hard-hitting academic with a wealth | of practical experience who has proven to business and industry that his concepts work Education for Industrial Survival Dr. Herzberg is articulate, direct, and often impatient. He shows no mercy for outmoded theories of motivation or outworn practices of management, no matter how dear they ie: be to some managements. He makes it clear that the only way to insure industrial survival is through the building of a motivated work force. YOU can’t motivate them Herzberg systematically proves that human relations programs, morale surveys, ‘’com- munications” programs, sensitivity training and a host of other hopeful programs add up to zero in motivation . . . simply because they are externally imposed on the worker. Such programs, in the words of Frederick Herzberg, ’ ‘are like applying tender loving care to cancer.’ The only motivation that counts is that which comes through intrinsically satisfying work . which is self-generated by the worker himself. It is in this discovery and in the further dis- covery of methods for bringing about job satisfaction, psychological growth, and subse- quent motivation that Dr. Herzberg triumphs.