MAD HATTER PAGE 10

 

 

 

OTHER DISCUSSION
MARKETING STRATEGY:

A general outline of a marketing plan
for the College was presented to the
Publicity Committee by Bill Bell. It
was agreed that this rough outline
should be published in the Mad Hat-
ter. Faculty and department heads
will be asked for feedback as to
their comments/views on the plan. ie.
what they believe should be marketed;
what they feel is the usefulness of
their course(s), services etc., their
various goals, what they see as the
marketing situation as it relates to
their department, and areas of impor-
tance.

It was suggested that the Publicity
Committee also review the various
Program and Department descriptions
on hand, in order to draw on infor-
mation as to what different Programs
& Departments have seen as being of
marketing value in the past.

GENERAL

It was recommended that a chart/cal-
endar of publicity events for the Col-
lege should be set up, and that the
Publicity Committee would 'work a-
round' such a calendar. (ie. to re-
duce conflicts etc.)

It was also reaffirmed that while the
Publicity Committee would act as a
funneling and co-ordinating unit for
Plans and ideas of publicity value to
the College, the Public Information
Office was still the body responsi-
ble for acting upon projects of this
nature.

The Publicity Committee was informed
of the Public Information Office's
intention to run a contest involv-
ing College personnel. The purpose

of the contest would be to spot any

 

errors in the 1982/83 Douglas College |
Calendar, thus enabling the discs to |
be 'cleaned up! for future use. The
person spotting the most errors would.
be declared the winner.and would re-
ceive a bottle of Grand Marnier as

the grand prize.
NEXT MEETING

It was agreed that the next meeting
of the Publicity Committee would be
held May 11 at 1400 hours. Members
to be informed of location.

ADJOURNMENT