By Hafsa Mulla — Ryerson Free Press (Ryerson University) For more stories from this school visit Ryerson Free Press. TORONTO (CUP) — Most job applicants have a standard checklist before a job interview: Prim business attire, luminously thorough resume and a stellar combination of zest and intelligence. However, if tweaking your Facebook profile for a potential faux pas hasn’t made the cut, maybe it should. While you settle comfortably into the digital age, it’s safe to say that your online presence has now become a virtual imprint that shadows you to an interview. It is your subliminal curriculum vitae. As online social networking grows increasingly pervasive, many employers are utilizing these websites to screen potential job seekers. So, if your status update reveals you had a solid Saturday night coupled with gory comments, it could be potential grounds for your rejection letter. According to a study conducted by Harris Interactive for CareerBuilder.com, 45 per cent of employers use leading social media outlets such as Facebook, Twitter and LinkedIn to screen job candidates. The study also found that 35 per cent of employers disregarded candidates based on racy content uncovered on leading social networking sites. “While resumes and interviews do give you a bit of an insight to a person, they can also be a facade,” said ANOKHI magazine fashion editor Jacqueline Parrish. “People’s unguarded social media profiles, however, provide you with a raw look at the job seeker as people rarely censor their social media sites. Their profiles tend to be a direct reflection of them.” Provocative photos and references to drinking and drug use are the key contributing factors in the hiring process after online-screening. However, many of us are oblivious to the fact that poor online communication skills are also a stumbling block. A hyper-articulate Twitter timeline can polish one’s virtual persona, and in the same light, it can cause damage through inappropriate Twitter feeds. “A quick Google search of a candidate — whom I had pegged as a potential intern — revealed tweets that looked ‘lyk (Penuite Recruiters dig digital dirt on job seekers ths’ via Twitter,” said Parrish. “Suffice to say, I wasn’t impressed and decided to disqualify her.” This is another rationale for dismissal: The discrepancies that appear between qualifications posted online and the candidate’s actual resume. A virtual fib is more than just a social blunder; it is impermissible. While most of these issues are primary hindrances that keep us from landing our dream job, what many of us need to realize is that these drawbacks are easily avoidable. Tweak your privacy settings with just a scroll and a click and tailor them according to what is considered tasteful. -Continued on page 12 11