uctoper 19th, 1964 — ae “Se: ¢ 2 Editorial Advertising is a sneaky business. The objective, it seems, is to put one Over on your customer and squeeze as tmany hard-earned bucks from him as by STAN PICKTHALL possible. This applies to almost any *“‘selling’’ business, and _ retailers should strive to avoid the following tactics: My personal favorite is one | call the. ““Photo-Session Dupe’’. Many photo studios have an offer where you can get a set of professional-quality photo- graphs for $10-$15. The catch is that when you return to pick up the prints, the studio gets to choose which ones you take home. And, inevitably, they choose the most horrible poses imagin- able: ones where you blinked or sneezed, or were scratching your ear. Then they present the more interest- ing prints, the ones that actually flatter you, and explain that for just $29.95, you could own one of these portrait- sized beauties. You glance once again at the monsters you’ve already paid for, then reach for your wallet. And by the time you make it out the door, you’ve bought two frames, a photo ° album, and a $20 gift certificate. Another con-game I’ve encountered involved a no-name video store that had a special offer--3 videos and a machine: one day for just $7.95. | thought, ‘‘What a deal!’’ And rushed right out there. “What time do these movies have to be back?”’ | asked, clutching my three Letters... Dear Other Press While looking over the front page of the September 29 issue of The Sun, | saw a story about an “old-fashioned tongue-lashing’’ dished out to Edu- cation Minister Jack Heinrich by a high school graduation speaker named Vandry Britton. As one of the grad- uates to whom the speech was directed, | would say, in the words of Principal Colin Campbell, that ‘‘Some. people (who were there) were upset. Some were pleased.’’ Most of the graduates were just plain bored. Although | can’t speak for the entire graduating class. | can say that | and the numerous students that | talked to in the cafeteria and at the two quite excellent parties afterwards (Undoubt- edly the high point of the evening, and the next morning) were definitely not impressed with Miss Brittons (sic) over long but uninspiring, little tirade. During her vaunted valedictorian, Miss Britton also took some time to expound what she seems: to feel is wrong with the world in general. World starvation, unemployment and that tried and true topic nuclear war to name a few. She also talked for a bit about crime in the streets and how she. was afraid of getting hit by acar on the way home. Personally, | think her chances of seeing twenty-five would be a lot better if she quit boring large groups of people with marathon speeches. Back on the subject of finals, Miss Britton did have a point about the probiems caused by implimenting the exams without any trial runs or a proper transition period, which, in turn, is probably the reason for the 3. month delay in learning the marks. Speaking purely for myself, | agree with Mr. Heinrich in that. we need some province-wide standard to mea- sure students based upon their abil- ‘ities and what they have learned rather. than what the different teachers feel students should learn. When | brought home the news of the new exams my parents greeted me by saying that when they went to school, the final was worth one hundred percent of the final grade. Although | admit the new system is flawed | also feel that the new 50-50 system is a lot more equitable. Rewarding students for doing well both in everyday classes and under the pressure of the final. Finally, | would like to say that Mr.. Heinrich in spite of the flaws in his policies, definitely deserved better, when he took the time to watch us recieve (sic) our diplomas and open the new wing, than the rude welcome given him by Miss Britton. To Mr. Heinrich, | would like to say that you have taken a step toward improving the education system in this province, but keep working at it, there’s a long way to go yet. And to Miss Britton, if you do manage to become a psychol- ogist, reserve a few sessions for yourself. Scott Field Class of 84’ ‘From an ex.Kwantlen student -| The Other | Corner DO YOU THINK THAT NASA IS JUSTIFIED IN RECEIVING ONE selections. “By midnight tomorrow.’ 11:43 the next evening, the same clerk tells me | owe another $7.95-- overdue charge on the machine. It seems movies are O.K. till midnight, but machines have to be returned by 4 P.M. “You must be joking!’’ BILLION DOLLARS FROM He shakes his head. ‘I’m sorry, sir, || CANADA FOR THE SPACE. but. .’” SHUTTLE PROGRAM? Tell me, what the f--- am | going to do with three goddam tapes and no f---ing machine!’’ To say | am vehe- ment is putting it mildly. Every head in the store turns to check out the commotion. The clerk stammers, ‘‘I’m sorry, sir. Meese? “Get stuffed, jerkface! I’m not paying, so you can sue me!”’ | storm out, victorious. They didn’t have to sue me; at ]]- ; month’s end, | found that they had ae ‘ deducted $7.95 from the VISA impres- Sure, what the hell! Bob and Doug sion | had left in lieu of $100 deposit on || go space age, eh? the machine. But the subtlest, and perhaps the sneakiest, of the sellers are the fast food chains, who eke an extra 80 cents from 43 percent of their customers with one quick phrase: ‘“Would you like some fries with that?’’ There are better things the money could be spent on. eS SS es SES OC. PD + ree |Z The last social a few nights ago which | went to turned out be (sic) a big disappointment. As a former Krazy-Kwantlen student, | never real- ized that there were more snobs and more unexciting music. At the other campus, | found that the chances of getting a perfect dance partner was more like 10:1 whereas here the ratio here (sic) was 2:10. which (sic) proves that this place is boring.Even the Ubyssey Walter H. Gage residence and the VGH 1st yr (sic) nurses’ dances are far more exciting than this. The D.J. was terrible. He should have been sent to the Siberian coal mines for not playing a broader variety of music. eg.(sic) The Stones, Doobie Bros. At Kwantlen the D.J.’s are cool enough to play just about anything and even at a Tsawassen (sic) Rugby dance the D.J. knew how to Rock and Rocked: the place down off its foundations. The only good thing about the Social was that the bartenders were cool enough to serve my favorites like Extra Old Stock and Molson Malt Liquor, but the place could use the ‘‘Bud’’, Heiniken and Miller’s (sic), regardless of cost. In all,, the social was unexciting save for the beverages, but the public has to get a D.J..who knows how to Rock the place and to bring the place down if you’re going to get any excitement: out of these socials. It’s a good thing for Canada. Dave Seaweed: They should give the money | to students. advancement to our civilization from | } the space program in dollars alone..| who lives by Thiessman’s Law _