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DOUGLAS
Douglas College
Ce se

P.O. Box 2503, New Westminster, British Columbia, Canada

New Westminster Campus - Telephone: 521-4851

 

May 6th, 1974.

Ms Ella Fox,
901 Fresno Place,
Coquitlam, H.C.

Dear Ms Fox:

I read your recent submission to the Mad Hatter with
considerable interest and a shared sense of pride in your revelations
that mature students can, and do, "make a break through."

Your questions regarding advertising, publicity and
promotion, require and deserve serious consideration and explanation.

Members of Principal's Council share your concerns about
“reaching the public" and, while we just do not have a definitive answer,
we are concerned about the necessary attitudinal changes that must take
place in order to motivate people to re-enter the adult education stream.

As a point of information we currently distribute from
forty to eighty thousand calendars; purchase three or four full page
advertisements in each of the school district adult education tabloids,
which are delivered to most homes in the College area; advertise in the
thirteen weekly newspapers in our College region and distribute thousands
of flyers to specific interest groups.

Even though Douglas College has become a household word to
literally thiusands of residents in our region, we are still faced with
the immutabl'b fact that many potential adult students cannot, or will not,
relate to ediication as a safe adventure for them.

The barriers are many and complex, we know for example
that many pebple fear failure, while others face financial constraints,
timetable prioblems and often problems of an interpersonal nature with
husbands and/or wives, as they relate to adult re-entry in the field of
‘post-seconda!ty education.