An Applied Social Science prsaraen + 1 od +

Continuing Studies

Simon Fraser ee,

ae

  

| Designing Questionnaires

 

ae “Two Friday mamings: March an and April 7
coe Simon Fraser cenvernly

 

Questionnaires are an essential too! in the
gathering of information in business, in -
education, and in the public sector..To be
effective, however, questionnaires must be
carefully designed and written.

This short course is an introduction to the
basic principles of questionnaire design. It is
planned to familiarize participants with the
problems and pitfalls, as well as plausible
misinterpretations, in the use of question-
naires to gather information. It is aimed at
developing practical skills.

Course Content

® Overview of information gathering
approaches; questionnaires, interviews,
observation, record analyses

e Key assumptions of questionnaires

@ The six steps in questionnaire writing
e Types of questions to include ~ -

e Number and sequence of questions
e Writing the first draft

e Pre-testing and rewriting

e Analysis of questionnaire information

Who Should Attend

The program is directed to persons who wish
to use questionnaires to collect information
from a moderate-sized body of people.
Content will have application for: personnel
managers, adult educators, administrators
and researchers in government, health fields
and non-profit organizations, and others.

“Location

Format #

Friday, March 31, ‘9a m.- dom noon
The first meeting will combine lecture, .
discussion, interaction with other
participants, and a tutorial for critical

 

. analysis-of sample questionnaires.

Friday, April 7, 9 a.m.- 12 noon |
The second meeting wilt consist of lecture’

~~. and discussion, exchange with other. ~
" participants, and a tutorial period for critical
_ analysis of first drafts of assigned
y questionnaire projects.::

 

Room 3171 Administration Buldng

Simon Fraser University yor

Date and Time seh aM

‘Friday, March 31, 9am in noon
Friday, April 7, 9 a.m.-12 noon.

| Fee

“. $60.00, includes tuition endo course &
; materials. :
1 Preregistration one
oH Preregistration i is required by March 27...
Enroiment i is ee. “aad
instructor ane hae Ghee

Gary A. Mauser, Assistant Fecha;
Department of Economics and Commerce,

», Simon Fraser University; Ph.D., Psychology
. (California, Irvine). Dr. Mauser's area of

specialization includes market research,
quantitative methods, and consumer
behaviour. From 1971-72 he was Director of
Marketing with the French organization
Tchertaff Marketing, S.A. and from
1972-1974 was a marketing consultant with
several international organizations.

For Further Information:

Contact Continuing Studies, Simon Fraser
University, 291-4304.

 

Application for Registration Form

Designing Questionnaires

Spring 1978

Name.

Address_
——_——_____________ Postal Code____
Home Hise joie Q

ec.

 

y t
Occupation
Busi Addr

Postal Code.

Business Phone_

Fee: $60.00
lenclose $

For registration by mail course fee must
accompany this form. Please make
cheque payable to Simon Fraser
University and mail to:

Designing Questionnaires
Continuing Studies, Simon Fraser

- University, Burnaby, British Columbia,

V5A 1S6.