@ www.theotherpress.ca Because the hipster style of frumpy sweaters and skinny jeans can be bought at Urban Outfitters and American Apparel, it has become conventional. Part of hipster style is trying hard to look like you’re not trying hard, and it’s fashionable. “T think it’s a way people go back in time and remember the ’80s and ’90s, especially people ages 20 to 30,” said Concordia University political science graduate student Juan Diego Santa. “People go back to old fashion to remember everything about the culture, from TV shows, fashion, music. I like the hipster style. I think it’s original and it reflects people’s appreciation for art.” Indie music, which is a hipster trademark, has also turned into an increasingly popular genre. Bands such as Foster The People and The Black Keys are crossing over to Top 40 radio stations. Indie and alternative music can even be heard playing at Hollister, a clothing brand at the height of becoming mainstream. The style, music, and mindset of hipsters have become so common the purpose is defeated. The hipster counter-culture began because people didn’t want to conform, but it’s used so frequently that it’s ordinary. Arsel believes being a hipster has no point anymore. “One thing that baffles me is that by looking at the definition of hipster, you can basically categorize anyone as a hipster. If you have a funky haircut, you’re a hipster. AmIa hipster professor because I wear band T-shirts? Everybody that is 18 to 35 could be hipster. That’s why I think the category is no longer meaningful.” Concordia student Sabrina Patti agrees. “It’s been really overused. I think everyone has something they can relate to the hipster style. I wouldn’t even call it a style anymore. It became such a general term,” she said. Arsel has seen The New York Times use the word many times, and even apologize for using the Feature word so many times. “Tt ceased to be meaningful because anyone can be categorized into the term. We talked about it so much that we contaminated it,» she said. Googling “Hipster” produces 6.7 million results. Magazines and newspapers have used the word excessively. Hipsters are imitated, borrowed from and laughed at like it’s second nature. The retro fashion and underground music have become meshed into our personal tastes to the point where they are common. The exclusivity of the counter-culture is gone.