DOUGLAS COLLEGE eee MAD HATTER 5 =e ei. Students researched and wrote articles on business topics for a journal devoted exclusively to their writing and published by the college for community readers -- a "real" and demanding audience. 3, students worked on these major projects in small groups, learning Co commnicale with one another in a practical, goal-oriented rather Chan merely social situation. With these innovations in place, instruction in writing skills became much more than just a schoolroom rehearsal of rules: instead, students Saw instruction as practical help and immediately applicable advice in coping with real-life writing tasks. Moreover, these innovations generated a cluster of auxiliary tasks -- letters, memos, proposals, progress reports -- necessary to accomplishing the major projects. We didn't need to convince students that these forms of business writing were important: the situation itself was teaching them the Significance of these kinds of communication, and teaching them to evaluate the effectiveness of their own efforts. The results of the project have been decidedly positive. We observed greater student motivation, an awareness of the relevance and value of the assignment, and a marked improvement in performance. The students' clients expressed enthusiasm and support for the project, and, on the whole, indicated that the reports had addressed their needs. The students themselves were proud of their reports and their published articles. And they learned valuable lessons about the kind of real-world cooperation and communication that produces high-quality results. In all, our students found their "voice": they ceveloped writing styles and Strategies in response to their community's needs and they developed a sense of themselves as articulate members of the community. Certainly, the project -- which depended on cooperation between education and business -- has enhanced the relationship between the college and the community it serves. Although our approach was intensely practical -- we were responding to an immediate and pressing pedagogical situation -- it was informed by current theory about and research into speech styles and language acquisition. Much of the work that is current in these areas originated with Hymes' (1972) proposal that linguists analyze speech not in isolation but as part of a "speech event" in a community's life. His sSpeech-event model inspired many linguists and text-theorists to focus on the social and pragmatic context of texts. Our classroom application of these ideas has been particularly informed by Wan Dijk (1977, 1980), and Van Dijk and Kintsch (1983), as well | as de Beaugrande and Dressler's (1981) and Yule and Brown's (1982) syntheses of recent research and theory. Romaine's (1984) work on language acquisition among adolescents provided further rationale for our innovations, as did Shaughnessy's (1977) interpretation of the obstacles facing the inadequately prepared student enrolled in a writing class. —— NSE