‘Chick’ this beer out, ladies!

A woman’s beer in a male dominated market

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By Tim Ryckman

much anything in hot pink, beer

has stayed pretty well, uh, manly.
However, this has changed due to the
new pink-labelled brew to enter the
male-dominated market. “Chick Beer”
claims to be the new beer of choice
made especially for you ladies, perfect
for those of you out there watching
your fine drinking figures, with only 97
calories and 3.5 carbs.

With women being the consumers
of about 25 per cent of all beer in the
industry, they might just hit a niche
market. Out of approximately three
billion cases of beer sold in the United
States—not to mention Canada—that’s
about 750 million cases of beer being
bought by women! And to top it off,
with all current beer being brewed and
marketed to appeal to men, this private
brewery is the only competitor in its
bracket.

Well, you can dress it up fancy with
a stylized label in a nicely decorated
purse-box, but it’s what’s on the inside
that needs to please. Unfortunately,
due to Chick Beer still selling on a

|: a world where you can get pretty

fFE ana Styie

small scale (as of now, Chick Beer is
still operating out of a small town in
Maryland, but is working on spreading
its light taste to every bar and liquor
store that will buy it up), I have yet to
test this feminine froth—but its claim to
fame is that it’s “a light beer without the
taste of a light beer.”

Despite the company’s claims,
those who have sampled Chick Beer
are saying it still tastes a lot like a light
beer, but as a light beer it seems to have
already become popular with many of
the women who’ ve had the chance to
pop the top off this one. Many guys are
all still saying they prefer a heavier beer
and such, but between you and me, I
think the “it’s too pink to drink” attitude
is what’s holding them back—either that
or the fact that the case is designed to
resemble a purse and walking into any
hockey game carrying a six pack could
be likened too walking into a biker bar
wearing a tutu. But that’s Chick Beer’s
intent, to create something that women
can proudly drink as the men shy away.
I will definitely drink to that, but make
sure you peel of that pink label.

 

Getting nailed: A guide to nail polish

By Allie Davison, Staff Writer

ne of my guilty pleasures is
O= polish. I love shopping for

it, | love wearing it, and I even
love writing about it (see my poem:
“A Cabinet of Colour’s”). I could
probably peruse aisles of nail products
for hours—in fact, I actually have! The
people at London Drugs have accused
me of stealing because I hang around
the delightful displays too much. But
no, my intentions were innocent. I was
simply searching for that one perfect
shade.

My newest nail polish obsession:
The Muppets. OPI, one of the largest
nail polish distributors in North
America, has added The Muppets to
their long list of celebrity-endorsed
nail colour lines. Following the likes of
Katy Perry, Justin Bieber, and Serena
Williams, The Muppets are gracing the
nails of girls across the country. I can’t
wait to get my hands on shades like
Divine Swine, Warm & Fozzie, or Gone
Gonzo.

More often than not, I pick the
colour for my nails based specifically
on the name. When I’m feeling down,
nothing cheers me up more than a few
coats of Cha-Ching Cherry. In my
defense, with names like Huston, We
Have A Purple and Suzi Sells Sushi By
The Seashore, how can I resist? With
whimsical names like that, my only
problem is picking one.

Sadly, my budget does not always
have room for the high-end nail polish

(OPI generally ranges from $8.99-
$13.99) and I am left getting my nail
polish fix on the cheaper alternative —
which turns out to not always be

so bad. After seeing Kat Dennings’
metallic bright blue polish on her new
show, 2 Broke Girls, I knew I had

to find that colour. And apparently

I wasn’t the only one. In an article

on one of my favorite blogs (www.
hellogiggles.com), they spilled the
beans on that secret shade: none other
than Wet n’ Wild’s Teal or no Teal.
There are two great things about Wet n’
Wild nail polish: its colours are super
vibrant, and it only costs about $2.99
(or less!) a bottle. I love it. Although
the lasting power may not be as long as
OPI, at that price I can redo my nails as
much as needed.

Nail polish is replacing lipstick

in the eyes (and hands) of women
everywhere; where once the perfect
shade of colour for your lips was

a necessity, now it’s the perfect
manicure. Nail polish and all its
delightful colours are taking over, and I
plan to ride the wave of Melon of Troy
and Malaga Wine all the way to the
check out. y

A Cabinet of Colours

There’s Big Daddy Orange,
or maybe some Tangerine,
and with a splash of Tequila
Sunrise: that just Blue

my Mind.