Matthew Fraser Editor-in-Chief Considering missing women » Should we ignore the unequal media treatment of human lives? ee since the disappearance of Gabby Petito was reported, there has been an ongoing discussion on “missing white woman syndrome.” The term itself was coined in 2004 by Gwen Ifill to describe the media’s coverage discrepancy between younger, generally affluent white women and women of colour. The term itself is used as a critique when it is applied to the wider categories of less affluent white people and other marginalized people—consider the LGBTQ community—who the media also often fail to illuminate. The question for many people when it comes to the term “missing white women syndrome” is whether or not the words are needlessly divisive. At times the counterargument gruesomely mimics the ‘All Lives Matter’ rhetoric and counter-protest: i.e. not used to solve the problem but rather as a method to silence the uncomfortable criticisms being made. It is as if when faced with the idea that some groups are excluded from media highlights and concerns a section of the population would rather turn their heads away and scream division. But the term is not really about white women as a Category vis-a-vis non-white women or others, rather it’s a question of how we in society value different lives and why we value these lives differently. As | was thinking about the disappearance of Petito and as | read about the syndrome, | was struck by the name Laci Peterson. It was a name | had not heard since my childhood yet it was burned into some obscure portion of my brain. | remembered the dateline episodes and the coverage. | remembered the sombre yet frantic and sensationalized nature of the case all these years later. But most importantly, | remember how they described Peterson; always positively, using words like “promising” and “blessed” or “smiling” to communicate her life and the loss to the world. Even now | can’t quite tell if she was described as “angelic” (though | certainly don’t doubt that someone said it) or if that was what my brain had reduced the collective adjectives of the case to. When | contemplate the total of the words used to describe Peterson and Petito, all too often the end result is that they are painted as victims robbed of the world that they deserved. Their families are described as ceaselessly suffering the unfairness of a world that takes the brightest lights so harshly. Though I’m certainly not arguing that there is no value to their lives, | am arguing that we are not called to value other lives equally. It’s clear to me that the media wants me, you and anyone watching to value the lives of a few white women, handpicked by fate and placed before us highly; yet, it is not clear to me that other lives are so valued by the media. In fact, recent reporting by Mercury News covered a Bay Area News castor named Frank Sommerville who was suspended indefinitely for asking to highlight the phenomena known as “missing white women syndrome.” As reported, Sommerville’s proposal was rejected by news director Amber Eikel and led to a potentially heated debate with the rest of the staff. Certainly, this seems like a clear case of the media picking who we should and should not care about. Yet, in the weeks after Sommerville’s suspension, any number of mainstream outlets have moved to cover both Petito’s case and the historic imbalance of coverage. But apparently, for Eikel this was unacceptable. This seems to be a question of who can rightfully be described as a victim versus who is considered guilty of their own demise. Even white women on the wrong side of suspicion are forgotten. In the case of Tiffany Whitton, the media's opinion seemed clear: she was a drug addict caught stealing who ran away from judgement and vanished. As far as they were concerned, she was as guilty of her end as whatever unfortunate thing befell her, simply because it would be hard for them to write “promising angel” in their coverage. But Whitton is still a human being, and her family are also victims suffering the unfairness of the world; why should her life be valued differently?