t

 

ll

PNET

 

 

 

Yuppie puppies rampant

Ottawa [CUP] -- Cindy and
Terrence live away from
home. They each own a
television a ten speed bike,
a 35mm camera and pro-
bably a credit card. They go
out for fast food twice a
week and eat a lot of pasta
and peanut butter when they
cook at home. They consider
themselves quite sophisti-
cated.

Cindy and Terrence are
average students, according
to Campus Facts 1985, a
market survey of buying
habits, lifestyles and_atti-
tudes of students from 57
post-secondary _ institutions
across Canada. Campus
Plus, a national advertising
co-operative owned and run

by Canadian University
Press, sponsored the survey.
Anne Waring, executive

director of Campus Plus,
said the university and col-
lege market is important to
advertisers because students
are beginning to choose
“‘brand loyalties’’ --Lee or
Levis, Coke or | Pepsi,
Labatt’s or Molson.

The more than 40,000

students represented by the.

survey have a total annual
income of $2.399 billion.

The survey shows. the
average student. spends. a-
bout $500 a year on clothes.
While. only 28 per cent
consider it important to keep
up with new fashions and
styles,

portant part of their life.

Forty-six per cent’ of stu-
dents shop around a lot to
find bargains, while 29 per
cent often buy on impulse.
Almost all students like to
try new and different things,
but few enjoy being extrava-
gant and fewer. still think
advertising presents a true
picture. of products or well-
known companies.

Eighty per cent of those
surveyed do not buy. T.V.
dinners; 50 per cent did not
buy lottery tickets.. Thirty-
six per cent did buy a lottery
ticket once a month. and:six
per cent think it is fairly
likely they will buy a person-
al computer in the next: 12
months. mi

Many students travel long
distances each year. Forty
per cent took more than one

‘ plane flight a year to a place

other than their parent’s
home: Also,, students said
they would rather, go on. an

adventurous trip than a
peaceful one.
Beer and liquor com-

panies like students’ as 60
per cent drink beer and
alcohol weekly, and 34 per
cent drink imported wine at
least once a month. As for
lifestyle, only. nine. per cent

many more . think. |
dressing smartly is ‘an’ im-.

would rather spend a quiet
evening at home than go out
to a party.

Students watch half as
much television (an average
of ten hours per week) as

non-students of the same
age. Seventy per cent of the
students surveyed read the
daily newspaper and 63 per
cent read their campus
newspaper.

The Future

Ottawa [CUP] Canada’s stu-
dent lobby group is spend-
ing $100,000 to talk about
work on the country’s uni-
versities and colleges.

The Future of Work, a
20-member speaker series
sponsored by the Canadian
Federation of Students to
mark the United Nation’s
International Youth Year,
will hit 13 campuses this
fall, with each stop co-ordi-
nated by ‘participating stu-
dent councils.

 

 

 

 

 

 

David Jones, CFS’s exec-
utive director of services,
said the series will help
students prepare for many
jobs, ‘‘rather than the one
career they’ve always been
told to think about.’’

Jones said CFS has work-
on the project for about a
year, employing three work-
ers, one fulltime for 18
months, and two summer
students to organize the
Future of Work. CFS receiv-

ed $50,000 from the De-

 

Many students do _ not
claim to be confused about
their future. Eighty per cent
knew what field they wanted
to get into and 40 per cent
knew which company they

September 19, 1985 PAGE 3

wanted to join. Seventy-five
per cent of those surveyed
think it’s important for
women to have a career
outside the home.

of Students

partment of the Secretary of
State for Youth in a IYY
grant. The rest of the money
comes from participating
councils and CFS.

The series includes. dis-
cussions ranging from tech-
nological change to the in-
creasing role of women in
the workplace. Speakers in-

clude author Heather
Menzies,. senator Lorna
Marsden, Toronto Star

columnist Frank Feather and
College Pro Painter’s found-

 

er, Greig Clark.

The series has scheduled
stops in every province, and
CFS is encouraging universi-
ties to host local events with
similar themes.

While CFS is subsidizing
the tour for its members, its
price tag for other university
councils is about $4000. Sub-
sidies for CFS councils cover
some of that amount, from
$1000 to $2000, said Jones.

ss