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AS COLLEGE MAD HATTER PAGE 7

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Provide facilities and services to
community, service and government

groups.

Provide the educational opportunt-
ties to individuals and groups for
self-improvement and understanding
the world around us.

GOALS

The marketing goal of Douglas College
during the next year is to provide an
identity of usefulness by obtaining
the maximum exposure for the new per-
manent campus and in doing so:

Increase enrollment in all courses
and programs where there is a need.
Increase demand for graduates of
Douglas College by enhancing the
stature of the diplomas and certifi-
cates in the community.

Provide guidance and assistance to
Students attempting to adapt to the
rapidly changing job market, through
continuing education and retraining
programs.

Increase community support for the
community college concept.

Increase the morale of the college
community .

Create an image of professionalism,
accessability and comprehensiveness.
Establish a clearly defined image
and presence in the community.

1)

2)

3)

4)
5)
6)

7)

ASSUMPTIONS

a) That Douglas College will continue
to be a comprehensive community
college and that the philosophy and
direction will remain the same.
That adequate funding of the P10
will be given a high priority with-
in a restrained budget to put in
place the advertising and publicity

_ components of the marketing strategy.

b)

 

That there will be a greater
emphasis on contract for services
throughout the college.

c)

SITUATION

Douglas College will be moving into its
first permanent campus in downtown New
Westminster, opening up a tremedous

area of potential educational and ser-
vice opportunities. The new campus will
also open a large field of publicity
opportunities.

Douglas College will be severely re-
stricted in what it wants to do over
the next year by budgetary considera-
tions.

That many courses in the Programs and
Services, Academic and in some cases

the Applied Programs areas are under-
subscribed.

That Douglas College lacks any clear
image in the community.

That Douglas College's credit registra-
tion process for first-time, part-time

students is far too complicated and in-
timidating; ie. needs to be simplified

if we are to successfully market credit
courses.

That community links need to be
strengthened via a comprehensive public
relations program.

That Douglas College needs to start
hard research on market surveys, student
profiles, demographic and market seg-
mentation before it can cost efficient-
ly market itself.

That Douglas College does not provide
enough "teasers" to attract the com-
munity to the college.