Sasha Charnin
Morrison, a

  
  
  
  
  
 
   
 
   
   
  
  
   
  
  
   
  
   
  
 
   
  
  
  
  
 

marketing director
for Harper’s Bazaar,
attributes this
resurgence in the
popularity of fur
to the way
designers are
cutting and using
it, saying “The eye
is,being re-trained
ae to look at fur
again.”

However,
dreaming up solu-
tions to a poor
image is a PR
expert's bread-and-butter. The fur
industry's recent upsurge owes

something furry

more to the marketing and public
relations organization of the fur
farmers of Scandinavia (in partic-
ular, Saga Furs) than to young
consumers suddenly “discovering”
a “new” fabric.

How the fur industry

wins over designers
Ten years ago, Saga Furs of
Scandinavia opened its
International Design Centre.
Since then it has been inviting

m image and that of the fashion

both established and hot new
fashion designers to all-expenses-
paid, five-day getaways at
Sandbjerg, north of Copenhagen.
Top of the entertainment menu
is showing off new techniques of
combining fur types and colours,
and how to treat fur so it can be
dry cleaned.

Saga also takes trunkloads of
furs to final-year students at
design schools such as London's
influential Central St. Martin’s
College of Art and Design. The
aim of both these programs is to
get designers to “Think Mink.”

The campaigns appear to be
working. Tom Steifel-Kristensen,
the public relations manager at
Saga, says “We help them
[designers] to develop their ideas
while they're here and can use our
facilities, then we offer to contin-
ue elaborating on their ideas after
they have left, and to make and
supply samples.’ Who could

resist such a deal?

Those who don’t buy

into the programs
Not all designers are going along
with the carefully crafted

Scandinavian PR program

 

   
   
   
  
  
  
  
  
   
  
  
   

Cnnor

LOZENZO SIA
DaviID LAM CAMPUS

Drop-in for conversa-
tion
Participate in thought-
provoking discussions. Weekly
conversation topics, informal
groups of five or six people.
Laugh. Discuss. Really get to
know some new people. Share
ideas, expand your horizons,
get connected. Join us! Anyone
and everyone is welcome!
Every Monday from I lam
to noon at the David Lam
Cafeteria.

 

  
  

ts
>ements

Story Ideas at DLC
The Other Press in Coquitlam

needs YOU! Have any

Halloween stories ideas? How

 

about some past Halloween
experiences? Come on now.
We'd love you hear what you've
got to say! Not just for people
reading our newspaper but for
the whole community. If you
have any story ideas for
Halloween, bring them to room
A3107.

A message from the Coquitlam
Coordinator.

 

 

uff is the mercenary”

 
   
   
 
 
  
 
  

ho follows her heart,
A heart so shallow
t comforts

aress the sky
cythes, rapiers, sabres
Assist bloodlusting fools

ome here Death, you cancer

beize ideology, the day, laughing

 
 
 
    
  
 

etaphysical suicide
struction of yourself,
fore your nation-state

War is supposed to be fun.
Should 10 year olds lead

Generals into tomorrow's graves?

Push your buttons and strings
Till all good boys die

by Mars
David Lam Campus

industry

 

(( The eye is being

re-trained to

though. Donna Karan,
Anna Sut, Todd
Oldham and Betsey
Johnson clatm that
they will use only fake fur in
their designs, and Chloé designer
Stella McCartney narrates a
video made by PETA (People
for the Ethical Treatment of
Animals) that contains grisly
pictures of a fox farm in Illinois.
And even the most devoted
fashion followers are horrified
that some designers are using
seal fur.

Pictures of baby seals being
clubbed to death on the ice must
remain in the public's collective
conscience longer than those of
mink or fox farms or of animals

caught in leg-hold traps.

Designers have moved as a herd
toward treating fur as just another
fabric, as in this mink reversible
skirt

look at fur again 9)

Are fashion fur

sales increasing?

Sales of fur coats are steadily
rising, according to the Fur
Information Commission, and
while the bulk of sales continues
to be of classic mink coats, a
growing number of young buyers
are drawn to fur by the hot new
styles being produced. Leslie
Freund, marketing director for
Maximilian, which sells furs at
Bloomingdale's stores, says “Their
first fur may be one of these
whimsical pieces, but eventually
they'll get more serious. These are
our future customers.”

We can only hope that these
predictions dont come true.
Every type of fur looks much
better on the animal it came from
than on a human body.

 

 

 

 

CGAs are in demand. Top employers from

every field regularly and actively seek CGA

students and members. With your CGA

designation career opportunities are endless.
"Our clients depend on us to supply the
highest quality professionals for their
employment needs. Our experience has
consistently shown that the CGA Program
provides the knowledge, skills, and practical
training demanded in today’s business world."
Bill Schulz, Partner; Holloway Schulz &

Partners, Professional Recruiters

We’re the Name Brand for Business in Canada.

Certified General Accountants Association of British Columbia
1555 West 8th Avenue, Vancouver, BC V6J 1T5
Telephone: 604-732-1211 or 1-800-565-1211

www.cga-bc.org

 

 

 

 

The Other Press

October 21 1998 Page 5