Shib issue:
(Y Various shades of green
(¥ The changing face of dating

Have an idea for a story? Let us know!
Contact: Sophie Isbister, Life & Style Editor
Mlifeandstyle@theotherpress.ca

 

(Y The ABCs on Hepatitis

And more!

www. theotherpress.ca

Verlico.ca: a lookbook you can tag

» Vancouver-based startup to revolutionize fashion blogging

Sophie Isbister
Life & Style Editor
Mlifeandstyle
@theotherpress.ca

 

that fierce necklace that
your fashion-forward bestie is
wearing? Wondering what’s
trending up for fall? Try
turning to a lookbook like
Verlico.

Lookbooks are nothing
new online. They usually take

depicting the personal style

of either fashionable opinion
leaders or designers. Originally
used for marketing purposes,
thanks to the democratization
of fashion online, lookbooks
now feature regular people and

fashion.

Verlico Style (verlico.ca)
is a homegrown fashion social
media site that combines a
classic lookbook with the
photo tagging technology we
use on sites like Facebook.
It’s easy to sign up for: just
link it to your pre-existing
social media account of choice
(Facebook or Twitter), upload
a photo of your style, and then
tag your articles of clothing
with their designer.

We spoke with Stephanie

marketing strategist (and
Other Press Life & Style

: editorial alum) about the

: exciting new waves that Verlico
: is making in the Canadian

: fashion scene. In an email

: interview, Trembath says that
Cres about who designed  Verlico will revolutionize
fashion blogging. “Tagging

: your fashion items/products in
: Verlico streamlines the process
: of searching, styling, and

: shopping for products online,”
: She tells us.

She adds, “The tags are

: ‘live’ and when you add the
the form of a gallery of pictures = embed code to your blog,
when people hover or click

: the tags they will be able to

: see the brand, style details,

: and a link [to] where you can

: buy the product. Essentially, it
: will be every fashion blogger’s
: favourite item, second to

their everyday fashion, or street : 3 pair of killer heels anda

: photographer.”

Trembath says that Verlico,

founded by Hamed Madani

: and Milad Gouganiy, is “the

: result of two tech-savvy

: engineers putting their passion
: to work.”

Madani and Gougani hope

to turn the site into a space to
: connect all aspects of fashion
: production, from designers,
: to bloggers, and all the way
: to discerning consumers. :
: Trembath says the team has big :

Y -  } dreams for Verlico’s future.
Trembath, Verlico’s community :

Their vision, she says, is

: “a fashion house for designer
: labels and brands where you

; can promote products, a

: platform for bloggers to feature
: their style and collaborate with
brands, and a space where

; users can explore new looks

: and learn everything about

: fashion’—a vision that truly

: encompasses the multiple
levels of the fashion chain.

According to Trembath,

: florals are trending huge on

: Verlico right now: “Roden Gray
has some pretty neat floral

: print shirts for men, and a new
: Vancouver designer, Dayson

: Winter, has an entire collection
: of fun and flirty floral rompers

; and tees for the ladies.”

She also says to look out

for bold monochromatic looks
: for fall 2014, and be prepared

: with textured pieces and large,
: chunky jewelry. Go minimal

: with your style for fall and

: punch it up with statement

: items. She recommends

: Verlico-featured designer Sarah
: Mulder’s jewelry line Nomad to
: inspire your fall look.

“I see fashion as a form

of expression and art,” says

: Trembath, adding that “cultural
: influence, social impact, and

: even history each play sucha

: role in curating trends and how
: people see themselves.” Verlico

is an exciting new way to

: combine all of those factors in
: determining what both trend-
: setters and trend-followers will
: deem fashionable in the future.

 

 

Extracting the ‘love hormone’

» Maximizing the oxytocin benefits in your lifestyle

Cazzy Lewchuk
Staff Writer

D espite only being
scientifically discovered
within the last 150 years,
oxytocin (commonly known
as the “love hormone”) has
been making almost every
type of animal happy since the
beginning of life on Earth. It is
not only a physical hormone
in our bodies, but a universal
concept responsible for the
absence of pain and abundance
of creation throughout history.
Retired Emeritus Lecturer
at UBC, Denes Devenyi,

 

: considers oxytocin to be crucial
: for selflessness. In 2009 he

: was asked by the Hungarian

: Academy of Science to present

: his “Oxytocin Hypothesis,”

: and he has stated that one

: can maximize their “oxytocin

: footprint”—that is, increase the
: amount of oxytocin that you

: create for yourself and others.

Oxytocin is a molecule

: that is literally the absence of

: suffering, and the foundation of
: happiness and creation. It has

: been recognized by the World

: Health Organization as an

: essential medication needed for
: basic human health. Oxytocin

: is produced and released during
: such very intimate acts as

: childbirth, breastfeeding, and

: sex. However, production is

: also stimulated through other,

: much simpler means, like a hug
: ora good conversation. The

: feeling and transfer doesn’t even :
: have to be human to human—
: animals and pets give and

: receive the same effects.

Any act of creation

: produces oxytocin. The artist

: painting a picture has it flow

: through them asa result of

: artistic creativity. In turn, those
: who view the picture have

: oxytocin surge in their bodies.

: It’s truly a scientific method

: of synergy and an indicator of

: the unlimited potential stirring
: within humanity.

Laughter produces it.

: Connecting with someone

: we like produces it, even if

: only online. Making physical

: contact with someone—a hug
: ora handshake—establishes

trust through the surge of

: oxytocin. Eating healthy and

: delicious foods helps stimulate
: its manufacturing. It’s based on
: sharing, a concept that we’ve

: been taught since kindergarten.
: All forms of oxytocin-transfer

: involve sharing something,

: whether it’s a physical

: connection or an emotional

: one.

In short, this natural

: hormone is incredibly easy

: to get, and it’s something we

: can all use more of in our lives
: through very simple changes.

: It reduces pain, stimulates

: positive emotions, creates

: genuine bonds between living

: things, and basically sums

: up the essence of all things

: that make humanity better.

: Oxytocin is almost the physical
: embodiment of love itself.

: It’s quite possible that, to

: paraphrase the Beatles, all you
: need is oxytocin.

Maximize your oxytocin

: footprint on this Earth. The

: saying “live, laugh, love” may

: bea cliché, but it’s a powerful

: message. It is the road to

: more oxytocin, creating better

: happiness for not only yourself
: but the entire human race.

: Sharing isn’t just the best thing
: in life; when it all boils down, it
: is the only thing.