MAD HATTER PAGE 4

 

Minutes - Publicity Committee (Cont. )

produced, and the committee was
shown the mock-up artwork.

c) Promotional Projects:

Distribution of the businessman's letter,
bumper stickers, and reply cards will
commence at the end of the week.

d) Posters:

Both Julie Beaucaire and Julie Steele
expressed the need for clarification as
to whose responsibility was the pro-
duction of standardized posters for

the Registrar's and Financial Aid
Office. It was agreed that such posters
would be the responsibility of the
Fublic information Office.

e) Market Response Survey:

The Public Information Office intends to
have two students at the start of July,
conduct an on-the-street survey aimed at
obtaining information from the public as
to their awareness of Douglas College.
The survey process and questionnaire
will be compiled with the help of Doug
Talling.

f) Radio Advertising Campaigns:

Two radio campaigns have been planned
for the end of August/beginning of
September. CFUN and CFMI-CKNW will

be utilized. The spots will run three
days prior, the week of, and three days
after the distribution of the Fall
Magazine. Spots, with Bill Day as
speaker, are planned.

g) Mall Displays:

Gerry Della Mattia informed the
Committee of his receipt of a letter
from David Williams, regarding our
intent to set-up Mall Displays south of
the river.

David Williams was not too pleased with

 

hee ~ 2 cence cease

 

our intent, therefore it was recommended
that Douglas College adopt one of the
following alternatives:

i) withdraw from displays in that
area.

ii) have new artwork for Douglas's
specific non-competitive programs made
up. :

iii) ask Kwantlen to provide us with
their brochures, in order that we may
distribute them at these malls.

iv) invite Kwantlen to seek part-
icipation in these mall displays, along
with Douglas.

It was agreed that the last two alter-
natives should be proposed to David
Williams.

h) Graphic Projects:

The Bus Billboard, standardized format
for flyers and brochures (for CP&S and
the Registrar's Office) are currently
under production.

4, Next Meeting

The next meeting of the Publicity
Committee will be held Tuesday, July
6, 1982 at 1400. Members to be in-
formed of location.

5. Adjournment