scarcity have been identitied as the issues that need the most
attention. If proper strategies are put into effect, it will ensure
that not only the money is spent in the most efficient way, but
also that it reaches the right people. CSR mechanism shouldn't
be considered a law, because philanthropy is an act of paying
back to society what one has received from it. It should rather
be considered a technique or a tool that has been successful in
increasing the engagement of the corporate world to channel
their funds in a more productive manner and create social
awareness.

Big companies, who give away millions and billions to

charities each year, are obviously capable of making a greater
impact than regular funders. Pouring their money to charity
organizations is just a fraction of the help that they can offer—it
is also incredibly important that they can help create awareness
and provide other resources. Therefore, the focus has clearly
shifted to giving more personal time, effort, and manpower.

As reported by Forbes, Bill Gates said: “| have had a lot of

tun jobs, but none of them has been as fun as partnering with
Melinda and seeing real results... | see philanthropy as the
venture capital for government functions. There are certain
things the private sector will never fund, like fighting malaria or
tixing primary health systems, because there is no profit model
there. Governments want to fund those things, but it's difficult
for them to work on really long-term issues and to attract the
right scientists to solve those problems. Philanthropy can take
the risks, do the research and development, and fund the

pilot programs to tackle some of the most critical issues in the
world.”

With his explanation for why it is important to fund the “critical
issues” for the philanthropy, he also underlined the need of
involvement of the right people.

It is a positive change that philanthropy has become a very
well-organized sector in its own. Young philanthropists are
bringing professionalism and implementing business-like
models to maintain a sustainable philanthropy cycle. Many
charitable organizations are investing in stocks to establish a
continuous money flow to fund projects in various countries.
Not only does this help in solving the issues at hand, but it also
improves the local economies by generating employment.
Professional marketing campaigns are also invested in creating
awareness and involving the general public in working together
tor global causes. Other than being able to generate funds,
the big names bring a value of trust. Public outreach programs
become successful as people trust celebrities like Gates, Buffet,
and Fox, and because of this trust they agree to get involved
much easily and profoundly. Their foundations and non-profit
organizations also become channels for the common people
to reach the needy directly. You can sponsor a child for their
education and be kept updated about their development if
you wish to. You can feed 10 families each day with as little as
$1 a day in Uganda. All this is possible because of the efficient
business models that the philanthropists have been able to set
up with their money and expertise.