IN Douglas College

New logo approved, on display

through mid-July

fter completion of a Visual

Identity = Review Process that

began in January, 1995, a new
Douglas College logo was approved at
the June 20 Board meeting.

Since March, 1996 the College has
been working intensively with Praxis
Design to develop a final design that ts at
once bold and recognizable yet versatile
and timeless. Marketing Instructor Gail
Tibbo supervised the testing of the final
design with a variety of groups, which
included high school and College
students, prospective students and
potential employers.

“Reaction to the proposed logo was
very favorable,” says Visual Identity
Review Committee member Brad Barber.
“No one symbol can sum up everything
Douglas College means to employees,
students and the community, but this was
seen as a design that we can take into the
next century with confidence.”

Barber adds that signs at the David
Lam Campus will use the new logo, but

other uses will be phased in over time as
part of the regular maintenance cycle.
Stationery stocks and current printed
materials will be used up before new
materials are ordered, so extra supplies
should be returned to the Printshop for
College-wide distribution. Anyone
planning new or specific uses for the logo
should call Graphic Designers Alan Loo
at local 5323 or Jamie Gunn at local 5254
as soon as possible.

For those of you who have not yet seen
the design, or wish to see how it might
look on t-shirts, publications, business
cards or letterhead, a display has been
prepared in the Communications &
Marketing Office, Room 4700. Everyone
is invited to drop by, have a look and
leave comments—your opinions are
important as planning for specific
applications gets underway.

For more information about the new
logo, please contact Brad Barber at local
5327. |

What doesn’t Dave do?

Student Society VP External and BSW Dave Seaweed takes
a break with Vancouver Grizzlies star Byron Scott during
Father's Day filming at GM Place. Along with Byron’s
son, Dave is set to appear in the new Touchstone Pictures
basketball saga The Sixth Man. And who knows? Maybe
his silver-screen role will inspire him to take on more real-
life referee duties. Watch out, Athletics!

Samsung
summer for ESL
Contract

Immersion

Thirty Samsung designers will arrive
from Korea July 29 for a five-week ESL
course offered through Douglas College’s
Contract Immersion services. “This
project is an exciting ‘first’ for us,” says
organizer Judy Parkin. ‘“We’re working
collaboratively with Samsung now to
determine their specific needs and our
curriculum.”

The company designers, who work in
divisions ranging from programming and
multi-media to transportation, will require
specialized language training that focuses
on professional and high-tech
terminology. “We will also include some
work that deals with Canadian design,”
adds Parkin. “And everything will be
incorporated into the academic, socio-
cultural and homestay components of our
immersion program.”

The Douglas College training
component is part of a long-range
Samsung initiative to provide in-house
training in English for its designers. As
more companies and organizations move
in this direction, especially around the
Pacific Rim, specialized ESL programs
such as the one planned for the College
will become more common. In the
meantime, those on the campus in August
should give a wave of welcome to these
Korean visitors. For more information,
contact Judy Parkin at local 5410. |