@ www.theotherpress.ca It's a bug's life Why we shouldnt hurt a fly By Natalie Serafini, Opinions Editor o you remember in Charlotte’s Web, at the beginning, when Fern’s father is about to kill Wilbur the pig? Fern’s sitting at breakfast, and when she hears that her father is going to kill a runt pig, she runs out shrieking, yell- ing, and crying at him to leave the pig alone. I must confess to being a bit of a Fern sometimes. Not that I shriek and yell and cry all over the place for people to drop their bacon, but I do feel bad at the thought of creatures being hurt. Which brings me to my latest cause: leaving bugs alone. Trust me, I’m not a fan of insects. I don’t like mosquitos, creepy crawly spiders give me the heeby- jeebies, and I’m terrified of bugs crawling into my ears. Still, why should my con- tentment (and temporary contentment, at that—I’ll find something else to com- plain about soon enough) outweigh a bug’s life? I know we generally don’t value insect, or indeed animal, life as much as we do human life. In the case of insects, this may be because people believe bugs don’t feel pain. This is a fine enough argument, but even if scientists were 99.9 per cent certain that insects don’t feel pain, and their hypotheses were proven, I would still consider that 0.1 per cent of uncertainty enough for me to not Selling you on crazy The nonsensical nature of advertising By Eric Wilkins, Staff Writer “Chairs. Chairs are made so that people can sit down and take a break. Anyone can sit on a chair, and if the chair is large enough, they can sit down together. And tell jokes, or make up stories, or just listen. Chairs are for people, and that is why chairs are like Facebook.” Believe it or not, this isn’t an excerpt from the ramblings of some random drunk. It’s not even a quote from a poorly-written high school essay, attempting to be deep and unique. Absurd as it is, this was taken from Facebook’s first ever commercial. My reaction to watch- ing the video—once the raucous laughter had subsided—quickly turned to incredulous- ness. Somebody actually spent time writing out this ad. Somebody got paid to write it. And then, most amusing and befud- dling of all, a major com- pany decided to release this ad to the public, apparently quite proud, or at least confident in it. Setting a series of clips to music and having a woman talk in a thoughtful fashion doesn’t hide the fact that the words being spoken aren’t saying anything. “Chairs are like Facebook;” really? There aren't any parallels being drawn here. It’s more like taking a point and then extending two lines from it in completely opposite directions. But my real worry want to inflict unneces- sary pain on a creature. But let’s say there’s sci- entific evidence that insects don’t feel pain; that’s still a theory. Although I’m not a science major, from what I understand nothing in science is considered “fact.” If a hypothesis has been proven consistently, it’s considered a theory. That’s why it’s titled “Darwin’s Theory of Evolution,” and not “Darwin’s Fact of Evolution.” So let’s say the concept that insects don’t feel pain is at best a theory; then it’s still uncertain. Let’s say insects, who shy away from being swatted and killed, are simply reacting through instinct and not because they are trying to avoid pain and death. That still leaves doubt in my mind. Besides which, there’s here isn’t so much that such subpar drivel can masquerade as excep- tional work; it’s that people might actually see it as good. Someone out there thought that comical excuse for a script was worthy of pouring untold amounts of money into. And seeing as someone was willing to put their job on the line for it, they’d better have been pretty sure that a good portion of the public would find it acceptable. With that in mind, there’s a very good chance that a part of the population actu- ally watched that video and truly enjoyed it. In our world of constant increasing ridiculousness, we might cease to criti- cize this kind of thing. Recently, a new German alcoholic bever- age company called Opinions been evidence that insects do feel pain. I won’t throw a bunch of statistics and science-y words like “enkephalins” your way, but Jeffrey A. Lockwood, an entomologist, stated that “Existing evidence indicates that insects qualify as sentient and their lives ought to be included in moral deliberations.” Michael L. Draney argued that “our ethical obliga- tions to insect pests lie in acknowledging the right of these species to continued, if controlled, existence. At this level, they must receive moral consideration in any actions taken.” And R.L. Rabb stated that “We must learn to live with our insect competitors rather than eliminate them.” Insects don’t live for a very long time, so I’m more inclined to let them G-Spirits launched their brand on a rather...inter- esting premise. Directly from their website (NSFW, by the way), “To create the perfect taste we let every single drop of our spirits run over the breasts of a special woman, one whose characteristics we saw reflected in the liquor.” Apparently the products sell well with math clubs. But I digress. Unlike the Facebook ad, which is simply hysterically moronic, this ad fails in its sanitary consider- ations, if itis true. I don’t care how well someone bathes themselves, the human body isn’t the cleanest platform over which to pour any sort of liquid that is going to be consumed. The site states that they have a “hygienic filling process,” “medical personnel is fly, crawl, and creep around to their cold-blooded heart's content until they drop dead. If a fruit fly lives for a month, why not just leave it alone? It has a niche to fill and itll be dead soon enough any ways without your stomping, swatting, and slapping it like a maniac. I know insects can be pests, and annoying as hell pests at that. Even worse, they can carry disease or completely devastate farms, animals, wildlife, and human populations. Defending ourselves against insects in those cases might be perfectly acceptable, but there are plenty of insects that don’t pose a threat. Whip out a cup and a piece of paper, and practice some catch- and-release techniques. present to verify every- thing is in order,” and that they “ensure not to break any of the food or consumer protection laws,” but I just don’t see how. In any case, people are eating (and drinking) this advertising right up. But maybe I’ve got it all wrong. Maybe Facebook released that ad with the belief that people would find it funny. Maybe no one actually watched it with all the feeling of an artsy film. Perhaps that German company is just an elaborate joke. Or maybe it truly exists, and they really do ensure that each drop of alcohol undergoes a titillating experience before being bottled in a completely sanitary fashion. In the end though, it’s all Just as Dairy Queen says, “Ridiculous.” 7