© theotherpress ¢ Opinions HTC OETTO Ress Advertising TIE igused Do you want fo sell your used text books? Please provide the following information: -Course Number -Book Name -Author -Edition -Price -Your contact information Submit your ad to: classifieds@amlani.ca the other press Advertising Advertise Attention Business Owners: Munir Amlani Advertising Manager Contact: (604) 725-9154 adman@amlani.ca To submit classifieds ads classifieds@amlani.ca www.otherpress.ca Taking Marketing to the Max Kelly Parry OP Contributor Gerard Edwards is a one-man marketing machine. The winner of one of Douglas College's 2003 Faculty Excellence Award, Edwards, is a man of many dimensions who practises what he preaches. “A lot of people think of marketing as a job or function,” says Edwards. “It’s a lot deeper than that. Your business philosophy has to be marketing-oriented—aimed at satis- fying your customers, employees, society, and the environ- ment. You can’t sell what you have if you're not being respectful of all of them.” Edwards is currently on Educational Leave from the Marketing Department, working on revamping the pro- fessional certification program for the Sales and Marketing Executives International (SMEI). As the Acting Director of Education with SMEI, Edwards is learning how other institutions teach marketing and, true to his philosophy, he is learning how business views those marketing pro- grams. “My challenge is to expand and promote the certifica- tion program,” says Edwards “and to ensure the programs reflect marketplace trends. The material in the certifica- tion programs should meld really well with what we are teaching at the college and university levels in North America. The long-term goal is for college and university graduates to get credit for their education in the certifica- tion process.” ‘To support those goals, Edwards is also working to cre- ate on-line resources for the certification program and to ensure college and university courses are compatible with the program and vice versa. But what do his past students have to say... Looking back on her first marketing class Lovleen Brar says, “I didn’t really care about school. Then instructor Gerard Edwards walked into class with a big smile on his face. I was thinking, okay, great, another teacher, but with him, it was different. He cared about each and every one of his students. By the end of the second class, he knew everyone's name.” Juanita Murley says Edwards goes out of his way to cre- ate opportunities for students. “Gerry is a very caring teacher,” says Juanita Murley. “He puts a lot of effort into what's going on at the school. When we needed something done urgently for the Marketing Students Society, he came to Douglas College on the weekend and used his own time to help out—above and beyond the call of duty.” Students can keep watch on Edwards’ progress on the certification section on the SMEI website at . There you will find out details on the Certified: Marketing Executive (CME), Certified Sales Executive (CSE), and SMEI Certified Professional Salesperson (SCPS) credentials. December 3, 2003 DeyiGe Angela Blattmann OP Photographer i? ecm lt eel te Name: Ronny Answer: PC World Name: Yu Answer: Style (Japanese) Name: Vohara Answer: Slam (Basketball mag.) Me y