MAD HATTER 2 NERUDA He was in Mexico for the Mexican Revolution and he was in Spain at the firne of the Spanish Civil War. He knew Moo Tse-Tung, Gandhi, Castro and Che Guevara. And he was one of the literary giants of the Twentieth century. Chilean poet Pablo Neruda will be featured in the March 26th presenta- tion of the Douglas College Humani- ties Institute. The lecture, The Skin of the Earth: My Neruda, will examine this extraordinary man’s life and works. Tom Wayman, Vancouver poet and Neruda enthusiast, will read poems from the Noble Prize-winning poet. He will also discuss Neruda's life and the many writers, artists, and political figures he met on his travels. Writing in his native Spanish, Neruda produced such varied works as “The United Fruit Co.", a political poem about U.S. involvement in Latin America, “Infinite One,” a tender love poem and “Ode to an Artichoke’, a poem which praises the virtues of an artichoke. The lecture begins at 12:15 in room 2203 at Douglas College in New West- minster, just one block from the New Westminster Skytrain terminus sta- tion. Admission is free and the public is welcome to attend. MARKETING SURVEYS CONDUCTED Fourteen Douglas College students will be tying up the phones this month conducting four consumer research surveys as part of their Marketing Practicum course. Two of the survey topics, The Automo- tive Fuel Market and Entertainment Patterns will be conducted in Surrey, while in North Vancouver and Coquitlam, residents will be ques- tioned on Travel and Reading Habits. The surveys are undertaken on behalf of client companies which will use the research to develop their products and marketing strategies. Lynn Leavens, the Marketing Prac- ticum instructor and project super- visor, says these types of projects are an excellent way for students to gain practical experience in developing market research and strategies, and at the same time businesses which need research are gaining some valuable assistance. The surveys, which will be completed by the end of March, are just one component in the marketing research projects. The students begin with research and end with a report 40 to 60 pages in length outlining a marketing plan for the client. These reports are then used as the students’ final assessment in the marketing program. Client businesses pay only for in- cidental fees such as typing and purchase of consumer directories and in return they find out their best options for any new development strategies. This is the seventh year in which Douglas College has offered the Marketing Practicum as part of the Marketing Management diploma program. The students have received high commendations from clients for the high quality of the research produ- ced in these projects. DOUGLAS COLLEGE BUSINESS STUDENTS RETURN VICTORIOUS Four Douglas College business students returned victorious from the second annual College Marketing Competition hosted by Kwantlen College on Saturday, February 28. The long term-planning of Greg Agabob, Jim Chan, Rob Frostad and Mike Klein provided the key to success in the computer-based marketing simula- tion. Other entrants were Kwantlen, Langara and Fraser Valley. In addition to the Keg Restaurant Trophy, the winners were awarded memberships in the American Marketing Association. Bruce Mackay, Vancouver Chapter President and Director of Marketing at Nabob Foods, made the presentations. Douglas College will act as host in 1988. Walter Pickering SCULPTURE, BAS RELIEF AND STAINED GLASS, PAINTING An exhibition of works by Jean Gray, Chris Leader, George Michael The show takes its name from BAS- RELIEF PAINTING which is both sculpture and painting. As sculpture it relates directly to the setting where it is placed. In addition, it takes advantage of the full range of colour that is poss- ible with the durable new painting materials.