MEMORANDUM OF INFORMATION AND RECOMMENDATION TO EXECUTIVE
COMMITTEE

16: Ken Moore DATE: August 26, 1974

Graydon Roberts

Jim McIntosh

Don Porter

Bill Morfey

George Wootton

Bob Lisson

Hank Naylor

FROM: Bill Day and Jim McIntosh

As a result of the likely inéreased amount of time that Jim McIntosh

will be spending on long range planriing and governmental reports related

to our permanent campus development, and the rapidly growing need for
publicity work as it relates to our continuing development of programs

in the community, it is evident that: there must be an increased amount

of time and effort placed on publicity work in addition to the existing
flyer and direct mail system, and that this time and effort will have to
come from someone else other than Jim.

This increased amount of publicity would likely in large part
consist of publicity releases to our weekly newspapers, to the Columbian,
and on occasion, to the Vancouver déilies, and such activities as setting
up interviews, photo releases, etc.

Self-evidently, Jim McIntosh cannot write copy for the plethora
of activities and developments that are occurring within the College, and
in any case the problem of priority setting of publicity becomes critical
and bears very much on decisions made in the academic areas of the College.

Therefore, on the assumption that the Colleqe is not likely going to
be hiring additional publicity staff during the current fiscal year, but
also on the assumption that there is a recognition of the need for effort
in this area, we propose the following short-term solutions:

THAT: (a) a person be employed as a publicist for up to three
days per week - these days to be consecutive - and the
functions of this position to be broadened from those
presently discharged by the incumbent, Les Way, to
include the generétion of publicity release material
in reportage style.

THAT: (b) press releases developed in this fashion would be sent
out via Rhoda Waddington on a pre-arranged schedule.

Of . ce