ree ow Pee tS te mR SE te ee rn Ee PAGE 6March1 85 _EitOrials Sexism lives It'sa ‘Sure Thing’ that sexism is alive and well. On p. 18 of this newspaper you will find an ad for a movie. Now you may think it strange to find a disclaimer along with this type of of advertisement. | mean really, it's only an ad — for a movie about ‘romance’ and it is supposed to be funny, so why not let them get away with it for the sake of humor! This newspaper has a policy of not accepting sexist advertising, but in the interest of education we felt that if we hide it from you by not printing it you would never get to find out why we didn’t print it. Take a close look at the ad. Notice that the title ‘‘The Sure Thing’ is printed beside the rather scantily dressed model type. Does this mean that the model is a ‘Sure Thing?’’ The couple below the stereotype is also interesting. The male seems to be looking up towards his fantasy woman while his companion seems to be perturbed about the lack of attention she is receiving. Of course, what normal male wouldn’t be lusting over this fantasy girl with puckered lips? Does the wording at the right of the couple mean that the fantasy girl is a “Sure Thing’’ while the woman in the high collar sweater is the ‘‘real thing?’’ If you were a ‘real’ man which would you prefer? It’s obvious who the male in the ad prefers. The question becomes, is this the way you think woman should be portrayed? Objects of lust and fantasy? It’s funny, | was brought up to believe that all people are equal, including women. Unfortunately it seems that advertising companies have not learn- ed this truth. They still use a woman’s body, or rather a commercially ideal woman’s body to sell their products. There is no doubt that having an attractive body, whether male or fe- male, draped over your product makes it nicer to look at, but at what cost? Are these bodies necessary to the selling of the product? You are more likely to remember the model rather than the product the model is selling. Apart from sex, that is. This is a progressive newspaper. We strive to do what we can to change society. To make it a place where all people can be free from exploitation. This objective holds no political lean- ing. No politician would openly state that his party approves of the exploita- tion of others. The irony of this newspaper refusing to print a certain ad is that if we don’t print it you never get to judge as to its offensiveness. If we print it and accept the revenue, we, the newspaper, are endorsing the ad and its contents. We do not support this type of advertising and we _ try to ensure it does not appear in the Other Press. Yes, this is censorship but, and it’s a big but, it is censorship of destructive images. It is censorship of those perpetrating false myths. It is the censorship of exploitation. SUPRESSION |. ~~ This page of The Other Press is reserved solely for the purpose of correspondence and opinion. The views expressed on this page do not necessarily reflect those of this newspaper, or the Douglas College student society or administration. All letters and opinions must be typed at a 60 stroke line, triple spaced. and bear the name and telephone number of the writer for reasons of verification and validity. The telephone number will not be printed and the _ name may not be printed if just cause is shown. Letters should be no more than 200 words in length and opinion pieces should be under 1000 words in length due to space and layout requirements. We reserve the right to edit all letters and opinions for clarity and libel. Letters and opinions may be edited to size. Deadline for all submissions is 4:00 P.M. the Friday before production week. RPIW OOLUMNGUDE Soc cise cocky ace scsscahsecsssceiteseys casevergidvesceset DONNA FORBES REnGteeaosc tet eccisnscaeasccccdira}sacvectcevecececceiedsdcetacesteabedsetse DAVE STALLARD MSINCSS MANAGES. ...2ccanvevivecabesercescecosvocecstrostedepusasessis JEAN JOYCE CIASSHICRS 6... icccccccsescecscetecdccscdccscesecctedscnatecansnoveveceensis SUZ GRAHAM OPW PONG. caiscisss iss ictecsoceccdsccsesscccsaccecanegssdsateteceds csbacscsous! IAN LYON Entertainment Coordinator..............csececsscececsccscsccscscscecess JOEL HAGEN WEStures COOLMACOR ccs odes sé ccnccacecssaccecsavessccsewscecneicccsesas CYNTHIA KILT MAMCW LOOSE cscs scncds oc ccieestescvsdsvsecavececcacarexe STEWART WOOLVERTON Human Rights Coordinator.............csccccscssssscscersecececeees SUSIE GRAHAM PREWS: COGRUIRACOR So cont sc sks.