Project Title: INTER-COLLEGE MARKETING COMPETITION

MAD HATTER 11

Description:

 

Software: Marketing simulation software

Hardware: IBM PC
To foster inter-college student interaction and friendly competition, in
1986 students from Douglas, Langara and Kwantlen met to compete at
Langara. The instructors plan to hold another meet in February, 1987.
The competition involves making decisions regarding a number of marketing

variables that relate to product, price distribution and promotion. The
results are computer analyzed in order to determine the best decisions.

Duration: One day, annual - February 28, 1987

Contact: Walter Pickering - 520-5400

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Project Title: MARKETING PRACTICUM

Description:

Software: SPSS

Hardware: IBM PC with hard drive
The SPSS package is used to collect and analyze data derived from
students’ telephone market surveys. Students use the sophisticated

statistical analysis possible with SPSS to make wide-ranging marketing
policy recommendations to community clients.

Duration: On-going Marketing 483

Contact: Lynn Leavens